YouTube Culture & Trends –

get completely ready
cook dinner
take in
do yoga

with me

How YouTube creators are turning common, solitary responsibilities into communal experiences.

Divided by up to 1000’s of miles but intimately connected by screens that provide home windows into each individual other’s worlds, creators have invited viewers to choose part in their everyday routines by means of “with me” video clips for almost a ten years.

The titles of these video clips give invites: “Get Completely ready With Me,” “Pack With Me,” “Workout with me” We can do all of this together!

Electronic movie revolutionized media by allowing anybody generate and facilitating a two-way relationship in between creators and viewers (by means of opinions). One particular novel outgrowth of that revolution has been “with me” video clips. This new form of information, designed on sharing the mundane, usually isolating experiences of people’s daily lives, is informational, inspirational, and most surprisingly, communal. Day to day responsibilities permit connections — in between creators and viewers, but also in between creators. In other terms, doing issues on your own together can be the foundation of a local community.

4 billion

views of “with me” developments highlighted in this piece because 2007

The earliest “with me” video clips developed from in just the burgeoning elegance local community close to 2010. These “get completely ready with me” video clips were primarily prolonged-form tutorials established to audio, in the course of which persons executed their daily make-up routines from commence to finish, sped up to make them much more digestible. By 2011, persons had started speaking in the course of their “get completely ready with me” video clips, and “get completely ready with me” video clips started to morph from tutorial to vehicle for creators to converse with audiences.

The movie structure additional developed in unpredicted means. “Get completely ready with me” video clips for unique instances started to emerge. Promenade, 1st working day of college, church — if you can believe of an exercise, a “get completely ready with me” most likely exists for it. “With me” quickly grew outside of elegance, way too, as creators and audiences started participating in other shared pursuits and routines by means of movie. Lots of of these routines were issues 1 may well ordinarily do on one’s have, so these “with me” video clips designed group routines out of what had been lonely, personal routines.

These new “with me” video clips fall into a few wide classes, each individual possessing its have attributes.

Let us choose a closer glimpse at the a few largest “with me” classes.

Day to day Duties

These video clips replicate the mundane rituals that viewers have to execute on their own. As with video clips concentrating on productiveness, everyday responsibilities can be motivators to deal with chores that seeing video clips can if not be a distraction from carrying out!

“Get completely ready with me” video clips are the OG structure of this style. They use the everyday activity of placing on make-up as a vehicle for creators to chat with their viewers in an casual location.

Cleaning a home is an exercise you’d have a challenging time coercing a person to be part of, but “clean with me” video clips have earned thousands and thousands of views as a motivational/how-to hybrid for viewers.

Any individual who has at any time questioned how other persons choose what to stuff in their suitcases can indulge in “pack with me” video clips, which give the voyeuristic thrill of observing how a person else can make the exact same conclusions that we all have to make when prepping for journey.


With a slant on responsibilities that help persons raise their personal productiveness, these video clips choose incredibly personal functions and make them public, presenting viewers a drive and a indicates for participating in individuals functions.

“Plan with me” video clips are the cornerstone of a personal productiveness local community on YouTube. In these video clips, creators converse by means of the style and design and entry of objects in their planners.

“Journal with me” video clips are equivalent to “plan with me” video clips, but “journal with me” video clips have even much more of an emphasis on journal style and design.

“Study with me” video clips just clearly show creators learning, and they amass large audiences whose viewership peaks in the course of the college yr and drops off in the course of breaks. These video clips provide drive and inspiration for an exercise that can be tricky to commence.

Creative imagination

These video clips examine the act of creation, no matter if it is making a drawing or making a make-up glimpse, and invite viewers in on the act of making some thing from nothing.

Building artwork can be an inherently solitary exercise. “Draw with me” video clips and livestreams invite many others into the procedure, and viewers get the gain of observing a favored artist generate some thing from commence to finish.

“Paint with me” video clips share a great deal in frequent with “get completely ready with me” video clips. While the viewer watches the viewer assemble an graphic together, creators use these video clips as an prospect to converse to their audiences.

People today have fashioned prolonged-distance connections with strangers because properly just before the Internet. By this modern day twist on a common hobby, persons invite viewers to participate in the crafty building of letters to pen friends.

All-around The Environment With Me

Participating in unique routines with me by means of movie is a throughout the world phenomenon. In South Korea, “study with me” goes by the identify “Gongbang” or “study broadcast.” The Korean channel Iruda started streaming review periods in 2019 and will get 1000’s of views for every session. South Korea also gave us “mukbang,” video clips in which viewers are invited to share in the feeding on of a meal.

Viewers who discuss Spanish are much more common with “conmigo” information like “limpia conmigo,” which English speakers would identify as “clean with me.” Lots of of the most-seen “limpia conmigo” video clips arrive from Chula, who is based mostly in Los Angeles but seen throughout the Spanish-talking globe.

Translations are not vital. For example, video clips with “get completely ready with me” in the title amass thousands and thousands of views a yr in Germany. German creator Dagi Bee consistently uploaded “get completely ready with me” video clips as she amassed in excess of 4 million subscribers.

Irrespective of whether it is cooking, cleansing, learning, or writing a letter to a pen pal, “with me” video clips characterize the transformation of some of the loneliest responsibilities we execute into alternatives for link. Creators morph these mundane responsibilities into artistic expressions and connect with viewers searching for drive, inspiration, or potentially some other sensation of solidarity. In doing so, they counsel that there are much more means for human beings to connect than we beforehand recognized.


We analyzed a selection of video clips that contained the phrase “with me” in the title. Following excluding audio video clips (e.g., Frank Sinatra’s “Come Fly With Me”), we identified which terms were most usually paired with the phrase “with me,” such as “draw,” “study,” “travel,” and many others.

We then calculated the regular views for each individual classification of “with me” video clips, because 2007 to current working day.

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