YouTube ads leaderboard: TrueView for Action edition

This exclusive edition of the YouTube Advertisements Leaderboard showcases the prime U.S. TrueView for action ads for 2020. TrueView for action ads have clickable elements that give viewers the capacity to just take immediate action when observing a video clip advertisement. Since launching this format, several makes have designed artistic to gain interest and push engagements, like clicks and conversions. These were the prime ads decided by an algorithm that elements engagements with the functions of the format: total reach and clicks.

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In age of scarcity, Traveloka goes from “hunting” to “harvesting” in its marketing rethink

Fri Aug 21 , 2020
In age of scarcity, Traveloka goes from “hunting” to “harvesting” in its marketing rethink 19/08/2020, by Yeoh Siew Hoon, in Distribution, Featured, Marketing, Cell, News, Locations, Sectors, Startups Even though solution has taken centre stage during Covid-19, Traveloka’s Christian Suwarna thinks that marketing is also having its breakout instant in […]