What makes Net Affinity a great place to work?

As a proudly accredited Good Place To Perform, we are delighted when our staff members are happy. With all of the modifications we’ve gone as a result of around the previous two and a half yrs, we have tailored the way we operate to reflect a more fluid and flexible corporate environment. 

In celebration of Certification Nation Day – a world-wide celebration of Qualified fantastic workplaces – we sat down with Senior Marketing Strategist Susan Scott-Lennon for a chat about her working experience performing with Net Affinity.  

How extended have you been performing for Internet Affinity?

I have been doing work with Net Affinity for in excess of 3 decades now, and I have to say, the time has definitely flown! I’ve received so a great deal practical experience in these a few several years and I really like doing the job with my team.

My position has progressed above the a long time and I enjoy the combine of duties I at this time have as it implies no two times are the exact. I do the job with hoteliers to develop and manage their marketing campaigns with the intention of driving the ideal final results doable for them. I do a lot of do the job internally – I run several of our webinars and trainings, and I also host our podcast – Marketing in the Morning.

We started Marketing in the Morning again in the depths of lockdown, so I have often recorded it remotely. I have the full podcast recording gear established up at my desk which constantly amuses guests to my house!

I lately completed up functioning the most recent instalment of our Level Up teaching sequence (15 moment upskilling shopper-concentrated sessions on different factors of Net Affinity’s CMS). I’m a really outgoing man or woman, so I enjoy that I have been supported and inspired to create my conversation expertise as substantially I have done above the past number of yrs. 

How have you discovered doing the job remotely above the previous yr and a 50 %?

Unbelievable. I put up with with migraines, which could in some cases be agitated by the commute and the in some cases loud hustle and bustle of the office. Getting ready to perform from house has created a massive distinction to my wellbeing. I have a considerably much healthier perform/daily life stability – even though I do have to hold tabs on myself to consider right breaks in the course of the day, which Internet Affinity entirely stimulate!

Working from home enabled my husband and I to last but not least undertake a pet dog – anything we had been wanting to do for decades. I look at myself very lucky to be able to operate from household whilst also protecting solid associations with my colleagues.

How have Internet Affinity supported you in your remote doing the job journey?

Net Affinity, like numerous other corporations, experienced to massively pivot into a completely remote functioning coverage as Covid-19 hit. When in some strategies the changeover was daunting, it was also seamless. Our manager experienced our operate desks and screens delivered out to every of our homes so we didn’t have to fret about any of the set-up logistics. We also have standard look at-ins with our team leads who make certain we have all the assist we require to do our jobs as competently as attainable.

Are there any marketing developments that especially curiosity you at the moment?

Doing the job in digital marketing indicates my work is continuously altering – there are usually new platforms, campaigns, and strategies of functioning to acquire into thought – every day is a school day. It is critical that we, as the marketing team, keep on top rated of establishing sector developments and technological know-how so we are always giving the greatest feasible provider to our clientele.

Throughout the pandemic, we have viewed a consistently strong effectiveness on the Google Lodge Adverts platform, and I be expecting general performance to bolster even far more about the summer season months.

A substantial location of worry for marketers at the second is the impending go to cookieless tracking, as it will fundamentally change how we will be in a position to focus on and keep track of customers on the web. With browsers turning into far more privacy-driven, owning a good initially get together knowledge method in position will be very important for your marketing results – so setting up your email info base through Guide Generation strategies is a little something we are putting a large amount of focus on at the moment.