Virtuoso Appoints Mary Beth Wressell as VP, Product Marketing

Virtuoso last week announced the appointment of Mary Beth Wressell as vice president, product or service marketing. In this freshly created function, Wressell will concentrate on establishing strategic item and manufacturer marketing designs, shaping campaigns for Virtuoso’s a lot of items, such as vacation inspiration internet site Virtuoso Wanderlist, Very best of the Ideal hotels and resorts, activities, expert improvement and a lot more.

Wressell brings far more than 25 decades of journey marketplace experience, including a former six-year operate with Virtuoso. Prior to rejoining the organization, Wressell served as vice president, marketing and community relations for Windstar Cruises, where by she focused on furthering the cruise line’s manufacturer by creative and strategic strategies, whilst also controlling company communications and community relations. Wressell served in a identical capacity as vice president, marketing communications for Holland The united states Line for 13 decades. In her original stint with Virtuoso, from 1999 to 2005, Wressell was instrumental in developing the organization’s immediate marketing and artistic expert services divisions, whilst also encouraging to launch new initiations like Virtuoso’s Journey Clubs program.

Wressell will report to Helen McCabe-Young, Virtuoso’s senior vice president, marketing. 

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Said McCabe-Younger in a push statement: “Virtuoso is on the transfer and I know Mary Beth will support us speed up our ideas to exceed anticipations for the network. Her important journey sector working experience and point of view from the vacation companion place-of-view is a recipe for accomplishment as we glimpse to set the consumer’s needs and demands at the center of our marketing and merchandise choices.”

Virtuoso says it emphasis on engaging and inviting individuals into its community is obvious as a result of crucial improvements like its vacation dreaming and arranging plan, Virtuoso Wanderlist. The network’s articles-forward site, www.Virtuoso.com, as nicely as redesigned Most effective of the Very best digital experience and Virtuoso Lifetime magazine are all centered on bringing buyers into the network for the gain of the group’s customers, advisors and most popular partners.

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