THE WORLD’S Initially SUSTAINABLE SEA CATWALK
THE WORLD’S Initially SUSTAINABLE SEA CATWALK
JESSICA MINH ANH TO Change LNG-Driven COSTA TOSCANA INTO A SKY-Higher RUNWAY IN PORTOFINO
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Genoa, January 28, 2022 – On 28 February 2022, producer powering the world’s most revolutionary Fashion x Sustainability projects, Jessica Minh Anh, will completely transform the new LNG-driven cruise ship, Costa Toscana, into a sky-large sea catwalk. In opposition to the cinematic backdrop of the Italian Riviera, J Spring Manner Demonstrate 2022 will supply a message of sustainability and style, when marking a historic milestone in both of those the style world and the cruise sector.
The superior-profile event will welcome the world-wide media and distinctive VIPs on board Costa Toscana, a new age “smart town at sea”, in advance of its inaugural cruise in Portofino, Italy. Taking part makes, which will be unveiled in mid-February 2022, will premiere a mixture of haute couture and prepared-to-put on collections from 5 continents. Jessica’s former catwalks incorporated Paul Costelloe, Montblanc, Yumi Katsura, Ziad Nakad, Shiatzy Chen, and Tony Ward. The red-carpet encounter will function the most effective in Italian art, architecture, culture, luxury and delicacies along with the extraordinary catwalk.
On her variety of Costa Toscana for the catwalk location, Jessica Minh Anh explained “This particular second in history offers an option for a sustainable “restart” of our society. Costa Toscana aligns properly with my mission of highlighting sustainability in a visually beautiful way. It runs by Liquefied Organic Gasoline, 1 of the most superior systems to reduce emissions appropriate now. It represents a breakthrough in the journey marketplace. I am honored to celebrate the resurgence of business and fashion on such a special ship.”
J Spring Trend Show 2022 is Jessica Minh Anh’s appear-back again catwalk soon after the phenomenal accomplishment of “Runway on the Runway” at JFK intercontinental airport in advance of the pandemic, in which the supermodel turned entrepreneur promoted the globally sustainable provide chain. This present will blend a few of Jessica’s famous catwalk collection, particularly Fashion x Sustainability, Catwalk-On-Drinking water, and Sky-High, into a person thoughts-blowing extravaganza. Previous editions took spot atop the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam, Gemasolar Power Plant, and global cruise ships in Dubai, New York, Sydney, and Hong Kong.
“Jessica Minh Anh is a pioneer in marrying style with sustainability, just like Costa Cruises in offering the most highly developed sustainable ships”, stated Mario Zanetti, President of Costa Cruises. “Costa has been the initial in the earth to run LNG-driven ships, and focuses on worth-driven, sustainable and inclusive tourism. As the travel business is little by little recovering, it is very exciting for us to welcome Jessica on board, and have her launch these types of an critical message in a imaginative way on our new flagship, Costa Toscana. We are also very pleased that this collaboration will come about in Italy and specifically the Ligurian Riviera!”
The formal internet site pay a visit to took area very last weekend on Costa Toscana in Civitavecchia, wherever Jessica Minh Anh satisfied with the president of Costa Cruises to discuss the ground prepare, program, setup, and unique treatments for the media and attendees. The official marketing campaign video clip captured the iconic second as Jessica Minh Anh ran atop the sky-large catwalk in a bright pink costume against the picturesque backdrop of the giant ship, deep blue sea and skyline. Just one can only anticipate still a further thoughts-blowing creation from a girl who revolutionized world runways. For additional info, please stop by JMA Website.
NOTES TO EDITOR
You are welcome to View the Pre-Present Marketing campaign Online video and Obtain Formal Internet site Take a look at Shots for your usage.
Artistic Group for Marketing campaign Shoot
Design: Jessica Minh Anh | Hair: Massimo Morello from ONHAIR Company and KEVIN.MURPHY| Make-up: Michela Mele
Venues for Campaign Shoot
Ship: Costa Toscana | Resort: Chapter Roma Italy
Be sure to let me know if you would like to
- Perform an unique job interview with Jessica Minh Anh or Costa Cruises prior to the show.
- Ship a nearby correspondent to the display to go over it on 28 February 2022. We will give the media with:
- Return transportation from Milan to Savona prior to the ship cruises to Portofino completely for the show on 27 / 28 February 2022.
- Supper and a night time on board Costa Toscana on 27 February 2022 upon request.
- Crimson carpet entrance, front row seat, the grand catwalk, arranged media interviews with beverages and canapes on board on 28 February 2022 when the ship is at anchor in Portofino.
- Get formal photos and films proper immediately after the exhibit to address it remotely.
- Livestream the present on your social media platforms.
ABOUT JESSICA MINH ANH [Visit Website]
Supermodel and entrepreneur Jessica Minh Anh is the producer driving some of the world’s most impressive Vogue x Sustainability initiatives. She has revolutionized runways with amazing visual principles and highly effective messages.
Symbolizing a new wave of creative business people, Jessica embedded a favourable picture of resilience and toughness into the new image of The united states, 1 Earth Trade Center. She hosted the tower’s first ever party six months prior to its opening, and highlighted a message of tradition integration. Jessica’s other historical past-producing catwalks incorporate sky-higher phenomena on the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, and Petronas Twin Towers’ Skybridge, as effectively as her iconic “Catwalk-On-Water” sequence in Sydney, Dubai, Paris, New York, and Hong Kong.
A sustainability advocate, Jessica famously transformed renewable strength sites like the Hoover Dam and Gemasolar electricity plant into the world’s most recent runways. Her 2020 “Runway on the Runway” successfully promoted the globally sustainable provide chain at JFK airport in New York. Her Fashion x Sustainability series highlights bioGreen technology, upcycling, and other eco-friendly logistics methods throughout the 5 continents.
Jessica Minh Anh appeared alongside Mayor of Paris, Canadian Minister, Japanese astronaut, Australian Olympic winner amid other influential figures in the 5-12 months anniversary marketing campaign of Paris Agreement on Weather Transform. A TEDx keynote speaker and a leader of a remarkably engaged youthful era, Jessica’s passion cuts to the heart of the world wide problem, making sustainable dwelling a lifestyle decision.
ABOUT COSTA TOSCANA [Visit Website]
Costa Toscana is the new flagship of Costa Cruises, departing on her 1st cruise on March 5, 2022, from Savona, with a 7 days-extended itinerary in the Western Mediterranean. She has been intended to be a authentic travelling “smart city”, exactly where sustainable solutions and round financial state principles are utilized to minimize environmental effect. Many thanks to the use of liquefied purely natural gasoline – the most sophisticated engineering for emissions reduction now offered in the maritime sector introduced by Costa as the very first firm in the earth on 4 of its new ships – it will be attainable to pretty much get rid of the emission of sulfur oxides (zero emissions) and particulate subject (95-100% reduction) into the ambiance, though also noticeably reducing nitrogen oxide (immediate reduction of 85%) and CO2 (up to 20%) emissions.
The full every day supply of the ship will be fulfilled by reworking sea h2o applying desalinators. Vitality intake will be minimized many thanks to an intelligent electrical power effectiveness technique. In addition, 100% independent squander collection and recycling of supplies these kinds of as plastic, paper, glass and aluminum will be carried out on board, which will be component of an integrated tactic aimed at utilizing round overall economy tasks. Also, with its ships, Costa aims to boost a model of tourism more and more inclusive, sustainable and near to the needs of area communities, in line with the principles of its “Manifesto for value-driven, sustainable and inclusive tourism”.
Costa Toscana is a tribute to Tuscany, it is the outcome of an remarkable resourceful undertaking, curated by Adam D. Tihany, to increase and carry to existence in a single location the greatest of this great Italian area, which provides its identify to the ship, its decks, and primary general public places. In purchase to generate an authentically “Made in Italy” design and style encounter, Costa Toscana’s home furniture, lights, fabrics and extras have been picked out in collaboration with prestigious Italian providers, this sort of as Molteni&C, Roda, Flos, Dedar, Rubelli, Kartell, Poltrona Frau and Alessi.
The gastronomic supply onboard is certainly outstanding, with no much less than 21 restaurants and places focused to gastronomy. The new Archipelago cafe gives friends a one of a kind culinary encounter, with menus created by 3 of the world’s finest chefs: Bruno Barbieri, Hélène Darroze and Ángel León. The driftwood applied as attractive elements of the cafe style and design has been collected many thanks to the “Guardians of the Coast”, the environmental training application for the safety of the Italian shoreline promoted by the Costa Crociere Basis. For every single evening meal served at Archipelago, Costa Cruises will donate section of the proceeds to the Costa Cruises Basis to support environmental and social tasks.
For further more info:
Costa Cruises push office environment – Tel. +39 010 5483523 / 010 5483068 – [email protected]
Gabriele Baroni – Communication Director – mob. +39 3497668013 – [email protected]
Rossella Carrara – V. P. Company Relations & Sustainability Costa Team – [email protected]
Davide Barbano – Media Relations supervisor – mob. 334 6525216 – [email protected]