The WiT Podcast – Episode 34: Tracy Lui, Senior Assistant Director, Marketing & Communications, Mount Faber Leisure Group, Singapore

The WiT Podcast – Episode 34: Tracy Lui, Senior Assistant Director, Marketing & Communications, Mount Faber Leisure Team, Singapore
22/03/2021,
by WiT,
in Distribution,
Featured,
Marketing,
Locations,
Sectors,
Startups,
The WiT Podcast

THE cable car is just one of Singapore’s oldest sights,
created in 1974. Guess how many individuals have ridden in it due to the fact?

Very well, evidently Covid experienced an impact on the quantity of riders in
2020 and the group, which marketplaces the cable auto as effectively as linked sights,
has had to alter its business to a 100% neighborhood market.

So it received innovative – it took its “dining in a cable car”
product or service to a total new level, so that consumers can “fly” to selected
places when taking pleasure in themed dinners. Guess which desired destination it is
arranging future?

It introduced tours to get locals educated and encouraged by the
tales of the purely natural atmosphere that  surrounds
Mt Faber Park. And it partnered with Singapore Airways in a to start with class dining
experience – wherever, of class, the airline’s signature satay was section of the
offerings.

Its restaurants, positioned inside of a park atmosphere, have
also finished nicely given Singaporeans are feeding on out in droves, and on the lookout for
venues that are close to nature.

It sees this time as a golden possibility to deepen its
connection with local consumers and have invested in technological innovation to develop into
extra effective as perfectly as more productive in personalising its marketing
messages.

And not forgetting its overseas clients, it livestreamed
with vital companions, so that when travellers return, it will be top of mind.

It’s also working on a new item that will improve its
attractiveness to the returning inbound traveller. We simply cannot hold out for the day as properly.

Have a pay attention.

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