The WiT Podcast – Episode 30: Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation

The WiT Podcast – Episode 30: Mira Bharin, Director, Model, Marketing and Communications, Sentosa Development Company
21/12/2020,
by WiT,
in Distribution,
Showcased,
Marketing,
Regions,
Sectors,
Social,
WiT Podcast

Picture this –
last year, Singaporean people made about 8.58
million outbound departures by air and there had been around 2.13 million outbound
departures by sea in that similar 12 months. Amazing figures for a smaller island of 5.6
million individuals … so wherever did they vacation to this yr with borders shut?

Perfectly, the island of
Sentosa turned their major playground and the Sentosa Advancement Company
and its partners have been busy adapting, generating and experimenting in a
global environment gone community.

From acquiring 20% of its
customer numbers coming from domestic pre-Covid, nicely, it is long gone to 100% and you
can imagine the tension it is placed on the island specially throughout this calendar year
stop.

In this vast-ranging discussion with Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation, we discuss about how Sentosa and its organizations have tailored, the new resources it is adopted in engaging with its clients – from gamification to are living streaming, and the techniques she’s found about her island home.

And like the most appealing
journeys, the dialogue requires a detour into make-up and lipstick territory
exactly where we communicate of how “masks have come to be the new lipstick”, food (find out
in which the very best chicken rice is on Sentosa), and beer.

Sure, SDC has introduced Singapore’s
to start with location-influenced beer branded “Islander Brew” in collaboration with
Brewerkz and it is also Singapore very first carbon neutral beer.
There are four flavours to choose from and the way Mira describes her
favourites will make you just want to try it.

And guess what Mira’s most significant desire for 2021
is?

Have a pay attention.

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