WELCOME to Part
2 of our special report from the Middle East where we present a summary of our
event held on November 25 when we gathered close to 30 speakers to share their
knowledge and insights over four hours.
In Part 2 we hear how critical aviation is to the distribution of vaccines and how Covid has impacted airlines in the Middle East – seems IATA is not projecting full recovery till 2024 – and how Expo2020 is forging ahead in Dubai. It promises the most ambitious digital footprint yet, given how comfortable consumers are now with the virtual world.
Over to Saudi Arabia where the move to domestic has enabled Saudis to discover their own country. In fact, after a cruise on the Red Sea Abdullah Aldawood, CEO of Seera Group, is even more committed to investing and developing his kingdom’s travel industry through a new investment fund. Its low cost airline, flyadeal, is already up and flying at 80% of frequency and seeing robust demand. CEO Con Korfiatis also speaks about plans to fly internationally, his distribution strategy and how his moving to Saudi Arabia has opened his eyes – that’s the power of travel.
Have a listen.
Pardon the occasional glitches, and background noise, all part of the “new
normal” of events.