Michael Kassan is the founder, chairman and chief govt officer of MediaLink, a strategic advisory organization that helps push development for businesses in media, advertising, and technological innovation. Below he shares advice for online video advertisers who are navigating the streaming wars. It is a typical intimate comedy trope: Protagonist […]

Alexandre Mercier is a principal at Bain & Company’s Telecommunications, Media, and Amusement, and Consumer Tactic and Marketing observe in New York. Recently, he and his crew partnered with Google to examine how COVID-19 has impacted Americans’ online video streaming routines. He shares the crucial traits right here. It is […]

Brian Albert is Google’s running director of agency and brand alternatives in the U.S., major groups that negotiate annual partnership discounts with makes and organizations to assistance them program and execute far more helpful movie advertisements and content material. Right here he shares his viewpoint on navigating the movie streaming […]