From dog cruises to creepy tours, Ice Cream and Slingshot, Singapore rides out Covid and prepares for the future
by Yeoh Siew Hoon,
Know-how and sustainability at the heart of transform
THE Calendar year of No Travel may well very well be “one of the most fertile periods” in the Singapore tourism sector, with new items, encounters and bundled deals becoming launched, explained Keith Tan, main govt of the Singapore Tourism Board (STB), as he issued a rallying cry on the market to “keep this creativity coming”.
Speaking at the STB Tourism Business Conference yesterday (April 7), he urged, “Don’t reduce the gains that you have created and make absolutely sure you maintain innovating and growing your repertoire so that there is considerably a lot more to give to worldwide visitors when they occur again to Singapore.”
From pet cruises to Creepy Tales to gamified murder secret tours, Singapore’s journey business is pulling out all the stops to change to a domestic market place, supported by STB programmes such as the SingapoRediscover vouchers (which operate to June) and Marketing Partnership Programme (MMP) which has supported close to 300 organisations. A 2nd version of MMP will be introduced this yr.
All these will be much needed as the news was also built crystal clear that journey is not likely to return anytime soon, and that vaccinations, even when becoming ramped out, would not be the magic bullet to immediately open up borders. Businesses, large and tiny, will have to come across strategies to carry on to survive the prolonged winter season while Singapore performs toward a progressive opening.
To put together for the long run, new assignments are in the is effective. Tan announced 3 new points of interest – Museum of Ice Product (MOIC), the popular US-centered attraction will open up its 1st area exterior the US in 2nd half of 2021 Slingshot, Asia’s tallest slingshot, a new thrill journey principle, opening later this yr at Clarke Quay and SkyHelix Sentosa, Singapore’s initial open up air panoramic attraction that makes it possible for people scenic sights of Sentosa and Sentosa waterfront, opening 2022.
It has also launched a tender for a new attraction idea in Orchard Road in initiatives to diversify the precinct’s charms further than searching.
To put together the business for electronic transformation, Tcube was released on the same working day as the conference. It will assist companies in a a few-action Study-Take a look at-Build framework. Corporations can do self-evaluation with the Tourism Transformation Index (TXI) and get tips on how to change.
The Singapore Tourism Accelerator programme, launched in 2019, will help take a look at alternatives and to date, it has