Marketing

Thought leaders on digital-first marketing

“You simply cannot improve what you simply cannot measure.”

Amy Lanzi, EVP, North The usa Exercise Lead, Publicis Commerce
Pete Kim, CEO and Co-Founder, MightyHive

Now far more than ever, a sturdy measurement technique is crucial to improve the efficiency of your marketing.

Amy Lanzi and Pete Kim explain why you need a comprehensive and agile measurement approach to continue to keep up with the dynamic client. They focus on the great importance of acquiring accessibility to the accurate facts sets, instruments, and platforms, and share what methods they’ve applied to establish incremental results for their shoppers.

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