group

Seera Group launches new Almosafer analytics tool | News

Seera Team has released a new information portal for marketplace partners, which features in depth insights on long term queries, bookings and traveller behaviour.

The portal has been made to allow tourism boards and other marketplace partners to even more recognize the customer journey at every single touchpoint and make projections for strategic campaigns.

In an endeavor to aid the wider travel ecosystem throughout the restoration stage of travel, the group is doing the job closely with partners globally to identify the most precious information sets to tailor the platform and white label it according to their wants.

Phase one of the portal roll-out will concentrate on tourism board partners, with information delivered by Seera Group’s flagship buyer travel model Almosafer.

With VisitBritain as a start lover, Seera is searching to even more bolster the Group’s partnership with the countrywide tourism board.

The new portal, developed by Seera Group’s information and analytics workforce, permits VisitBritain to obtain strong information sets and projections on business results.

Louise Blake, vice president of information and analytics at Seera Team, mentioned: “These insights will allow a deeper being familiar with of the goal audience and behaviours, aiding our partners produce even more price.

“Through this portal, traveller preferences and functions can be tracked by VisitBritain, which will support them to foster a deeper practical experience for the attendees by furnishing an increased personalised journey.”

Associates can obtain information on Seera Insights this kind of as competitor general performance, reviews, social graphs, differential visitor price, and most popular locations that can support build best approaches for both of those the traveller and the business.

Sofia Santos, region manager GCC for VisitBritain, mentioned: “Tourism is also an very aggressive global marketplace and initiatives this kind of as Seera’s innovative insights portal, supporting us to obtain genuine-time information on travellers’ preferences and long term scheduling patterns, will support to situation Britain as the spot of selection for visitors from Saudi Arabia when the time comes to promote travel the moment much more doing the job with strategic partners across the area.”

A lot more Details

Seera Team is thought of the Saudi Arabia’s Foremost Business Journey Company by voters at the Entire world Journey Awards.