
Singapore Airlines and CapitaLand these days embarked on a new rewards partnership that will deliver greater benefit to their users, beginning with the start of a two-way benefits conversion programme in between their respective KrisFlyer loyalty programme and CapitaStar shopping and life style rewards programme. This partnership will allow KrisFlyer and CapitaStar associates to redeem their miles and STAR$® for a extensive selection of life style and travel benefits. Users can also glimpse ahead to more programme benefits this sort of as unique CapitaStar procuring, eating and lifestyle rewards on the Kris+ cellular app, with much more other perks and privileges created out there progressively.


With the conversion programme, KrisFlyer and CapitaStar associates are able to convert among miles and STAR$® on the two benefits programmes immediately and seamlessly via SingaporeAir.com, the SingaporeAir mobile application, the Singapore Airlines lifestyle application Kris+, the CapitaStar cell app and CapitaStar.com. Conversions can be accomplished digitally, 24/7 on-the-go, at members advantage.


The partnership offers additional selections to users of each programmes as they unlock a vast selection of options to use their miles and STAR$®. This incorporates more than 40 KrisFlyer airline partners and far more than 180 non-airline partners throughout 780 spouse stores across Singapore, as nicely as at 16 participating CapitaLand malls island-wide and on CapitaLands digital platforms eCapitaMall and Capita3Eats1.


Ms JoAnn Tan, Senior Vice President Marketing Preparing, Singapore Airways, explained: This partnership with CapitaLand, Singapores major retail operator, is aspect of our ongoing journey to increase new associates to our membership ecosystem. The travel, procuring and way of living benefits available by KrisFlyer, Kris+, and CapitaStar are an great complement for 1 a further. This allows us to present a broader assortment of dining, retail, travel, and leisure encounters, for the two sets of associates.


Mr Reuben Yong, Head of Coalition, CapitaLand Singapore said: CapitaLand stands as Singapores largest mall operator and as a result of our searching and way of living benefits programme, CapitaStar, we are fully commited to growing our husband or wife perks and privileges to greater meet consumers altering way of life needs. We are self-confident that our collaboration with Singapore Airways and KrisFlyer will make a a lot more diverse, versatile and holistic gratifying expertise for more than 1.1 million CapitaStar associates, even more strengthening CapitaStars position as one of Singapores foremost browsing and life style benefits programmes.


Additionally, as a retail ecosystem supplier, we trust that this strategic partnership will aid drive further footfall and optimise omni-channel revenue conversions to our shops across CapitaLand malls as well as online at eCapitaMall and Capita3Eats.


To celebrate this launch, 8 fortunate members who convert in between miles and STAR$® from 5 April to 4 Could 2021 will be chosen to earn 100,000 KrisFlyer miles, equivalent to a spherical-journey Business Course ticket to Tokyo2, or 1,000,000 STAR$® (equivalent to S$1,000 eCapitaVoucher) for use at more than 2,700 stores across CapitaLand malls island-huge and on CapitaLands digital platforms eCapitaMall and Capita3Eats. For much more information, go to right here.

1 For more facts on taking part CapitaLand malls, visit https://www.capitastar.com/sg/en/capitastar-application/taking part-malls.html.

2 This is dependent on a Saver award ticket redemption price.


Annex A: Details Conversion Price for the two programmes


(a) KrisFlyer to CapitaStar Conversion: 3,000 KrisFlyer miles can be converted to 21,000 STAR$® (equivalent to S$21 eCapitaVoucher)


Observe: Least of 3,000 KrisFlyer miles for every conversion, and a optimum of 30,000 KrisFlyer miles authorized for conversion for every calendar year. All conversions are fast.


(b) CapitaStar to KrisFlyer Conversion: 9,880 STAR$® can be transformed to 380 KrisFlyer/KrisPay miles


Notice: Minimal of 9,880 STAR$® for every conversion, and a utmost of 350,000 STAR$® allowed for conversion for every calendar year. All conversions are fast.
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