Selling Luxury: Anne Scully, President, McCabe World Travel (Podcast)

Welcome to Selling Luxury, the podcast created by the editors of Luxury Journey Advisor. This collection evokes and educates travel advisors who want to enter the luxury arena and provides fantastic insights for individuals advisors who are already productive in this market.

Ruthanne Terrero, VP and editorial director of Luxury Journey Advisor, in this episode chats with Anne Scully, president of McCabe World Journey, who discusses approaches to keep fantastic consumer relationships.

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In accordance to Scully, a travel is hardly distinctive than an writer. “I truly imagine that a fantastic travel advisor is a biographer of their clientele lifetime tales by means of travel,” she states. And, by that, she relates an advisor having to know the consumer to a reader having to know the people in the beginning of the ebook, but then the character has to develop—as does a travel advisor’s partnership with his or her clientele.

With each excursion getting a distinctive chapter in the ebook, advisors should consistently be learning about their clientele but also arranging a long-expression tactic to their travel so the story—the client’s lifetime in travel—is cohesive.

When learning about a consumer at the beginning of a partnership, Scully states it is significant to inquire open-finished inquiries. And, right after each excursion they take, Scully often asks if there was 1 issue the consumer could improve about the excursion, what would it be. It can help strengthen each excursion they ebook afterwards.

Just take a listen to listen to what else Anne Scully has to say about retaining clientele, getting a storyteller and getting upfront about perks that you get your clientele. 

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