Ras Al Khaimah, the United Arab Emirates’ fourth biggest emirate, has introduced a full investment decision of around £96 million in its tourism sector.
It is hoped the money will consequence in over 20 interesting sustainable tourism improvement initiatives as section of its goal to appeal to 1.5 million guests by the end of 2021 and a few million by 2025.
The most up-to-date announcement arrives on the back of the emirate’s past efforts as the location to introduce a Tourism Incentive & Stimulus Deal in April previous yr followed by an emirate-vast certification as the initial protected location throughout the world from Bureau Veritas and the Planet Travel & Tourism Council (WTTC).
With the need for social length, tourists are no for a longer time captivated to bustling metropolitan areas and crowded beaches, trying to find rather individual room and a nearer relationship to character.
This improve in direction will let the highlight to shine on Ras Al Khaimah, enabling it to move out from the shadow of its perfectly-recognised neighbours, supplying world-course inns and infrastructure in a wild and unspoiled landscape of desert, beach and mountains.
Raki Phillips, main govt of Ras Al Khaimah Tourism Growth Authority (RAKTDA), claimed: “It’s been an incredibly chaotic and proactive time at RAKTDA as the emirate evolves into a world-wide location of difference.
“This multi-million investment decision strategy even further demonstrates our resolve and dedication to tourism, even with the worldwide worries confronted this previous calendar year that proceed to shake our industry nowadays.
“These initiatives also align with our eyesight and tactic relocating forward with our new brand identity, centered on the destination’s purely natural topography – the sea, desert and of study course, our spectacular mountains – as effectively as our wish to development, develop and evolve in tune with tourism aspirations and demands.”
The emirate, at this time the Gulf Tourism Capital for 2021, is the 1st vacation spot in the entire world to receive the World Travel & Tourism Council’s (WTTC) Safe and sound Travels certification, and considering the fact that Oct has been presenting free Covid PCR tests to inbound travellers, the very first in the globe to do this.
Attempts such as these, with expenses absorbed by the tourism board relatively than handed on to visitors, has resulted in Ras Al Khaimah currently being classed as Covid-risk-free, which includes all 46 of its resorts and the world’s longest zipline on Jebel Jais mountain peak.
Uncover out about the new projects in Ras al Khaimah right here.
Just take a look under as Breaking Journey News catches up with Ras al Khaimah tourism chief Raki Phillips, through Arabian Journey Market: