Preferred Lodge Group has introduced a series of updates to its I Prefer Hotel Rewards loyalty application. The new offerings include brand-new membership tiers, new earning and redemption alternatives, new impartial resort ordeals and a first-time “Refer-A-Buddy” bonus.·
The two new membership tiers that have been released are Explorer and Authority, each and every with its own established of advantages. The new tiers complement the existing Insider and Elite tiers, offering benefits, these kinds of as priority early test-in and late look at-out, complimentary room updates on availability, no cost in-room web, access to exclusive spouse delivers, welcome facilities, and 20 to 50 p.c bonus points earning for each qualified stay, based on their status.
With the addition of the new tiers, benefits for the current tiers have also been revised. Customers can now appear forward to the adhering to enhancements:
- Insider (-24,999 details): New members routinely get Insider position on enrollment, earning details for every eligible remain and accessing rewards, these as priority early examine-in and late test-out, room upgrades based on availability, complimentary world-wide-web, a Beyond Green Stay Benefit Bonus, and digital access to Preferred Journey Magazine
- Explorer (25,000-49,999 points): The new Explorer tier provides all Insider benefits, a welcome amenity, these types of as a bottle of wine, spa credit history or bag of locally created coffee, and 20 % bonus factors earning for each qualified keep
- Elite (50,000+ factors): Includes all rewards of Insider and Explorer memberships, plus 50 percent reward details earnings, a digital anniversary present, and a distinctive food stuff and beverage offering like a complimentary welcome cocktail or breakfast voucher (may differ by resort)
- Authority (invite-only entry): Involves all Insider, Explorer, and Elite positive aspects, in addition to complimentary everyday breakfast for two (may differ by resort), concierge lounge obtain (differs by resort), a devoted reservation line, and the means to present Elite position to three good friends for every calendar 12 months membership is exclusive to top I Desire members and accessible only by invitation
Associates now have an possibility to book Reward Nights with factors. For as little as 15,000 factors per night, customers can e book a selection of independent hotel activities across North The usa.
The program’s new “Refer-A-Friend” reward will allow users to refer good friends and family to I Choose and earn 1,000 reward factors for every single new sign-up, with bonus factors also extended to each individual new member. The application is also presenting the 1,000-point reward to advisors that onboard new users to the loyalty system.
Amongst other enhancements are I Prefer Auctions, allowing customers to bid and win one-of-a-sort travel experiences such as winemaking and tasting in Tuscany, a suite stay and meal for two in Canada, a couples spa practical experience in Acapulco, an artisanal meal beneath the stars in San Diego, and far more, for as minimal as 5,000 details.
Much more than 25 new houses have joined Preferred’s portfolio of about 650 impartial motels this calendar year. The factors expiration date for all I Favor Hotel Rewards customers has been even more extended from June 30 to December 17, 2021, with Elite customers retaining their status as a result of June 30, 2022.
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