Orlando Ashford Tapped as Azamara’s New Executive Chairman

Sycamore Partners on Wednesday named Orlando Ashford, former president of Holland The us Line, as the new govt chairman of Azamara, a boutique cruise brand name currently being acquired by Sycamore from Royal Caribbean Cruises Ltd.

Ashford’s appointment will grow to be productive on the completion of that transaction, expected in 1st quarter 2021. Separately, previously this week, Azamara introduced that it will obtain a fourth vessel, the previous Pacific Princess, which will enhance fleet capability by 33 %. 

Azamara is an upmarket model with a significant location focus—something that Ashford concentrated on all through his time with Holland The united states Line. “We are pleased for Orlando to take on this position as Azamara embarks on its future chapter supported by Sycamore Partners,” claimed Stefan Kaluzny, running director of Sycamore Companions, in the push announcement.

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“Orlando delivers important leadership expertise as well as distinct abilities in the cruise and vacation market, creating him very well-suited to provide as Azamara’s government chairman,” Kaluzny included.

Ashford served for five several years as Holland America’s president before leaving the brand name in 2020. He’s credited with rejuvenating the historic manufacturer and bringing in new such concepts as the destination-intensive Explorations Central (EXC)  and Tunes Stroll with numerous “reside” amusement venues. Throughout his time with Holland The us, he also elevated the eating knowledge and additional far more benefits for suite friends. 

“I am thrilled to be appointed to the function of government chairman at this thrilling time for Azamara, getting extended admired the business and the brand name,” claimed Ashford in a assertion. “I feel Azamara is uniquely positioned in the market, and I appear ahead to executing on our shared vision for development.”

He extra that together with Azamara’s group, “we’ll target on providing Azamara’s faithful prospects a lot more of what they have occur to know and enjoy.” 

Beforehand, Ashford was president of the Expertise Business Section for Mercer, a worldwide consulting company concentrated on expertise, wellbeing, retirement and investments. Prior to Mercer, he served as senior vice president, chief human resources and communications officer at Mercer’s mum or dad business, Marsh & McLennan Organizations. Before in his profession, Ashford held a number of leadership roles with companies this sort of as Coca-Cola, Motorola, Ameritech and Andersen Consulting. He presently serves on the board of directors of ITT, Inc., Perrigo Firm plc, Array Systems Inc. and Hershey Entertainment & Resorts.  

Carol Cabezas, president of Azamara, who spoke with our sister publication Travel Agent about her vision for the sale of the manufacturer, claimed that she seems forward to working with Ashford: “With the new news of a planned addition to the fleet, Orlando will convey viewpoint that will aid expansion of the model when protecting and expanding the exclusive programming and itineraries beloved by attendees and journey marketplace companions.”   

This article originally appeared on www.travelagentcentral.com.

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