Vacation rental business Vrbo unveiled its major campaign to date with a new advert showcasing John Legend and serious-daily life people who did not realise they’d be experiencing surprise reunions with loved types while cameras rolled.
The scenes perform out as Legend performs a
new model of the common track “I Can See Clearly Now.” (see online video beneath)
The “Vrbo Offers: Following a Long Wait”
collection of advertisements is all about households: Hugo and Tomas finding a submit-pandemic wedding
redo with their people as shock attendees Susan and Peter meeting their seven-month-outdated
grandchild for the very first time in a Vrbo and other prom, birthday, reunion
celebrations households have been craving. Legend debuted the business
and surprise reunions in an unparalleled 2:30 phase that aired throughout
the season finale of The Voice.
“Vrbo believes there’s absolutely nothing extra
significant than becoming with the individuals you adore, and we’re celebrating that it is
lastly time to be reunited,” said Lish Kennedy, Vrbo’s vice
president of world wide brand name. “The music and tales are so potent that we
made the decision to debut the advert by airing at the rear of-the scenes footage alongside with this
goosebump-making professional collectively on network Tv in a way that is hardly ever
ahead of been performed.”
Sixty- and thirty-next variations of
“Vrbo Presents: After a Lengthy Wait” will air throughout main networks
such as ABC, NBC, and E! and on-line in YouTube and Fb ads. Legend
joined forces again with shut collaborator and Grammy Award-winning singer and
songwriter Raphael Saadiq to create the rendition of Johnny Nash’s “I Can See
Obviously Now” showcased in the advertisement.
The movies can be seen at Vrbo.com/collectively. The campaign page will be current a Vrbo releases for a longer time variations of the driving-the-scenes reunion stories and adds more campaign features celebrating long-awaited family members togetherness via the summer.