Inmarsat launches OneFi, a game-changing new customer experience platform for airlines to monetise inflight connectivity

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Inmarsat, the globe leader in world wide cell satellite communications, these days announced the start of its progressive new OneFi customer experience platform (CXP) for airways. The 1st-of-its-type resolution will provide as a catalyst to monetise inflight connectivity by bringing a host of onboard providers with each other within just a solitary portal interface, which passengers can conveniently access utilizing their own own gadgets.

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OneFi delivers a loaded airline-branded digital platform to enrich the passenger knowledge onboard flights. It makes it possible for travellers to get foodstuff and drinks, obtain seat updates, obtain the hottest flight and place data, and indication-up to the airline’s repeated flyer programmes, all in real-time from the consolation of their seat. In addition, passengers can search the web, stream videos and audio, store on-line and love other ecommerce choices, making use of substantial-velocity inflight broadband that airlines could select to offer you absolutely free-of-charge, funded through OneFi’s sponsorship and advertising options.

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The launch of OneFi comes at a crucial time for airlines, with the global pandemic obtaining accelerated passenger desire for electronic inflight activities. Inmarsat’s recent 2021 Passenger Self confidence Tracker, the premier and most in depth international survey of its type considering the fact that the pandemic began, uncovered that digital answers that hold passengers related and minimise their get in touch with with cabin crew and fellow passengers can go a long way in boosting assurance. In addition, out of the 10,000 respondents worldwide, 41% believed inflight Wi-Fi had elevated in great importance following the pandemic.

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Philip Balaam, President of Inmarsat Aviation, explained: “For many many years, Inmarsat has advocated the wide commercial opportunities of inflight connectivity. Having said that, until eventually now, airways have struggled to realise the full prospective of the business product. OneFi is a stage transform for these hunting to monetise their Wi-Fi companies and make sure they maintain tempo with evolving passenger wants. It will empower a digital transformation in the cabin, which is primarily significant at this important time for the aviation business.

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“OneFi allows airways to increase their brand name expertise and secure passenger loyalty, with the overall flexibility to integrate their individual providers and use existing and new associates, these as articles providers, advertisers and vendors. We are in highly developed discussions with primary airlines about adopting this ground breaking new system and anticipate to see a rollout with our first OneFi buyer by the conclude of this year.”

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In recent many years, airways have ongoing to increase their target on unlocking new earnings streams through broadband-enabled ancillary solutions. The sector for digital inflight advertising alone is forecast to improve from $266 million nowadays to $3.3 billion by 2030, representing a 10-12 months compound annual progress amount (CAGR) of 42.9% involving 2020 and 2030, in accordance to Valour Consulting. The launch of OneFi is a considerable phase in turning that untapped industrial option into a fact.

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What definitely sets OneFi apart is its sector quality concentrating on attributes, media inventory and phone calls-to-action that are made obtainable to the airline and its partners. These make sure that material is contextual and related to the personal passenger. It also permits partners to interact in a lot more significant approaches with travellers and strengthen profits lead generation charges. The platform’s intuitive, person-friendly interface will enable airlines to increase passenger acquire-up charges and build a frictionless funnel to order.

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In addition, OneFi is community agnostic and employs open architecture, which means it can combine with any technological know-how infrastructure and Online Provider Suppliers (ISPs) made use of by airways, making sure a uniform experience across mixed plane fleets. The system is also scalable, providing airline clients the flexibility to incorporate new 3rd-get together companies more than time and encouraging to long term evidence their onboard giving.

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Inmarsat is transforming world wide aviation by bringing entire connectivity to aircraft and flight paths across the planet. It recently unveiled plans for ORCHESTRA, the communications community of the long term, which will provide current geosynchronous (GEO) satellites collectively with very low earth orbit satellites (LEO) and terrestrial 5G to sort an integrated, high-efficiency remedy, unmatched by any current or prepared competitor supplying. ORCHESTRA will allow capacity to be boosted in higher-density locations these kinds of as at airports, removing congested network ‘hot spots’ and guaranteeing the connectivity desires of aviation shoppers are met effectively into the foreseeable future, with ability scaled straight to match their necessities.

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About Inmarsat

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Inmarsat is the globe leader in world, cell satellite communications. It owns and operates the world’s most numerous world portfolio of cell telecommunications satellite networks, and retains a multi-layered, world-wide spectrum portfolio, covering L-band, Ka-band and S-band, enabling unparalleled breadth and diversity in the answers it gives. Inmarsat’s extended-set up global distribution community incorporates not only the world’s primary channel companions but also its have potent immediate retail abilities, enabling conclusion to stop client support assurance.

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The corporation has an unrivalled track file of working the world’s most trustworthy international mobile satellite telecommunications networks, sustaining business and mission essential protection & operational apps for more than 40 decades. It is also a important driving force powering technological innovation in cellular satellite communications, sustaining its management by way of a considerable expenditure and a powerful community of technology and producing associates.

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Inmarsat operates across a diversified portfolio of sectors with the fiscal sources to fund its business strategy and holds primary positions in the Maritime, Federal government, Aviation and Business satcoms markets, working consistently as a trusted, responsive and substantial-quality partner to its prospects across the world.

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