The Hong Kong Tourism Board (HKTB) has shared its limited-, medium- and extended-phrase approaches to get ready for the return of travellers, attract large-produce people and generate the sustainable development of the tourism field.
HKTB government director Dane Cheng in a press statement claimed, “We consider it unlikely Hong Kong will see a entire resumption of cross-border journey in the subsequent 3 to six months even so, we do assume it to be achievable for Hong Kong to welcome tourists from picked marketplaces.”
He included that, in formulating the methods for 2021 and 2022, the HKTB “saw a require to present support to the trade and raise the ambience in Hong Kong, whilst making sure the metropolis has ongoing exposure on the worldwide stage ahead of the resumption of intercontinental travel.” Cheng also noted the require for “large-scale promotions,” as he envisioned levels of competition for tourists to be rigorous the moment the pandemic is over.
Here’s what to anticipate:
Quick-Expression Procedures – Concentrating on bringing back people to Hong Kong as before long as possible
- The HKTB has been boosting community usage and encouraging the people today of Hong Kong to take a look at the town. When the pandemic predicament has stabilized, the firm will start a new expend-to-redeem system termed “Staycation Delights” to supply an supplemental solution for Hong Kong residents to enjoy additional activities local tourism has to provide.
- Launch a big-scale advertising system named “Open House Hong Kong” when cross-border travel gradually resumes. The marketing campaign will leverage distinctive activities and citywide provides to drum up visitors’ want to travel to Hong Kong.
- Revamp its Mainland approaches and increase marketing assets for the Increased Bay Space (GBA) to bring in readers to journey to Hong Kong for leisure.
Medium- to Extensive-Expression Techniques – Capturing the substantial-generate customer segment
- The firm will formulate a lengthy-term promotional method for sustainable development of the area tourism sector. When cross-border vacation slowly resumes, HKTB will launch significant-scale promotions on the new tourism manufacturer on multiple channels, which includes digital platforms in resource marketplaces around the globe, together with partnerships with big international media stores to present Hong Kong’s reinvented tourism graphic.
- Join hands with other cities in the GBA to globally market and create the GBA tourism brand.
- Make and increase a digitally enabled vacation working experience for site visitors through a one-prevent e-alternative platform.
Ongoing Initiatives – Supporting the trade and maintaining Hong Kong’s global exposure
- Keep on to enhance the subsidy schemes and sponsor trade members’ participation in trade gatherings to assistance hasten their business restoration.
- Fortify aid for the MICE and cruise sectors and their promotions and bid to host more worldwide conferences in Hong Kong. We will offer assistance for the gradual resumption of cruise tourism when the international pandemic condition has stabilized.
- Arrange mega events and support other events in the town to maintain Hong Kong’s international exposure.
The 2021-22 Perform Approach is primarily based on an estimate of the speed of tourism restoration. Real deployment of means will be subject matter to components, these kinds of as the pandemic circumstance and progress in direction of the resumption of global journey and will be evaluated and modified according to prevailing problems.
Go to www.discoverhongkong.com.
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