Holland America Line Names Kacy Cole Vice President of Marketing & E-commerce

Cole provides extra than 20 yrs of electronic, built-in and customer marketing working experience to the cruise line

SEATTLE, Dec. 8, 2021 /PRNewswire/ — Holland America Line is tapping the electronic abilities of Kacy Cole, naming her the cruise line’s new vice president of marketing and e-commerce. Cole arrives to the cruise industry with much more than 20 a long time of world-wide encounter major marketing capabilities, utilizing electronic transformation and integrating brand and efficiency marketing jointly to provide development. She will report to Beth Bodensteiner, Holland America Line’s chief business officer.

Holland The us Line Names Kacy Cole Vice President of Marketing & E-commerce

As vice president of marketing and e-commerce, Cole will make the most of her extensive expertise of digital marketing to perform closely with teams across all parts of the firm to refine Holland America Line’s strategic emphasis and enrich the client expertise. Cole will produce improved approaches for all the things from entire-funnel marketing at all phases of the reserving method and branded information to visitor-service initiatives and improvements and integrations on company-owned channels, like hollandamerica.com. With an obsessive concentrate on shoppers, Cole will build electronic alternatives that very best support the guest working experience throughout all brand name touchpoints.

“Kacy joins Holland The us Line with an impressive status as an impactful marketing chief, and her experience will aid travel our manufacturer to more clearly outline our posture as one particular of the world’s foremost cruise lines,” said Gus Antorcha, president of Holland The usa Line. “We welcome Kacy to the Holland The us Line crew and appear forward to working together to sharpen our marketing strategies.”

Prior to signing up for Holland America Line, Cole was senior vice president of marketing at digital system LTK (previously Rewardstyle + Liketoknow.it) where by she was liable for international marketing capabilities. All through her vocation, Cole labored in several roles of expanding duty in integrated marketing, e-commerce and client marketing for corporations like T-Mobile, Butter London and Tommy Bahama.

Cole retains a master’s degree in international business from the Thunderbird University of International Administration

For far more info about Holland The usa Line, consult with a vacation advisor, connect with 1-877-SAIL HAL (877-724-5425) or check out hollandamerica.com.

Editor’s note: Photographs are available at https://www.cruiseimagelibrary.com/c/hcjwcjqu.

Come across Holland America Line on Twitter, Fb and the Holland The usa Site.  Obtain all social media outlets by way of the home web page at hollandamerica.com.

About Holland The usa Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]
Holland The united states Line has been exploring the world considering that 1873 and was the initially cruise line to offer you adventures to Alaska and the Yukon practically 75 several years back. Its fleet of premium ships visits nearly 400 ports in 114 nations all-around the planet, offering an ideal mid-sized ship working experience. A third Pinnacle-class ship, Rotterdam, joined the fleet in July 2021.

The chief in premium cruising, Holland America Line’s ships feature innovative initiatives and a various selection of enriching experiences centered on place exploration and individualized travel. The ideal stay audio at sea fills each individual evening at Songs Walk, and dining venues element unique alternatives from Holland America Line’s esteemed Culinary Council of world-famed chefs.

 

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