Gone in 120 Seconds: First Ever Digital-Only Jerseys for Esports Team Ninjas in Pyjamas Sell Out in Record Time on NFT Marketplace THE DEMATERIALISED

Press Release



current: Jul 15, 2021 17:00 EDT


At 5pm CEST on July 14th, famous Swedish esports staff Ninjas in Pyjamas (NIP) dropped two constrained version digital staff jerseys as NFTs (Non-Fungible Tokens), exclusively on THE DEMATERIALISED (DMAT). 103 NFTs in total have been unveiled and offered out within just 1 minute and 59 seconds.

Ninjas in Pyjamas were born in 2000 with multiplayer shooter game Counter-Strike firmly rooted in their blood. Their group ethos is that they under no circumstances get rid of, they only earn or understand. As a brand name, their mission is to make transformational activities that entertain, inspire, foster, and hook up lovers all in excess of the world.

This fall was conceptualised to land all through the 2021 Counter Strike Masters Championship in Cologne, to commemorate the energy and local community all over the Ninjas’ participation in the match. The selection is termed ‘Shinobi Shozoku‘ which is the uniform that the Ninjas have on for their ability to blend in with the night shadows. It would make them prepared to dominate the map, ready to surprise and to supply the unanticipated and the remarkable. Imagine of it as armour with a touch of magic it permits the gamers to channel the strength one particular desires to be successful as a Ninja.

There ended up two electronic jersey patterns unveiled, both in minimal edition, one particular as a 1 of 3 and the other as a 1 of 100. Ninjas in Pyjamas were the initial-at any time esports crew to release a workforce jersey in digital type and as an NFT. 

For each and every NFT bought we companion with Re:earth and plant a person Mangrove tree in Madagascar to contribute toward offsetting our Co2 footprint.

Hicham Chahine, CEO of NIP, states “We were being beyond excited to carry electronic apparel to our enthusiasts all throughout the world”

Laura Rojas, Head of Merchandising adds “We realized we required to be first to experiment with a electronic jersey as it tends to make a statement of our bravery in the metaverse, equally as a crew and a business.” 

Karinna Nobbs, Co-CEO OF DMAT, feedback “The cultural significance of esports and gaming just are unable to be ignored. More than just one 3rd of the world’s inhabitants recognize as players and while they are evidently not a homogenous group, we wished to commence comprehending the customers in this sector in an genuine way with this timely drop. Ninjas have this kind of a solid manufacturer personality and adhering to that built the scheduling for the collaboration straightforward.

Press call:
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Source: THE DEMATERIALISED

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