Providers forming partnership and working collectively to journey via the recent coronavirus (Covid-19) outbreak is 1 of the critical elements in encouraging revive the travel sector, and to reassure folks that travel is harmless. Etihad Airways is 1 these organization.
The nationwide airline of the United Arab Emirates (UAE) has signed a memorandum of knowledge with main Chinese World wide web platform Tencent Keeping Ltd (Tencent) to encourage the growth and advancement of innovation and digitalisation for the tourism field.
“As we are all mindful, the environment proceeds to grapple with the Covid-19 outbreak in China. Forging a partnership with Tencent suitable now demonstrates our sturdy support for China, which is a very significant sector for Etihad,” mentioned Robin Kamark, main professional officer of Etihad Aviation Group
He additional that the continuation of Etihad’s daily flights among Abu Dhabi and Beijing reinforces the airline’s motivation. “We want to express our solidarity with the citizens and our staff members in China and the UAE who have arrive collectively in the course of these seeking occasions. Jiāyóu — continue to be sturdy.”
As element of the collaboration,
Etihad Airways will leverage Tencent’s cloud computing abilities and social
media platforms these as WeChat, to much better support its consumer engagement
technique in China and other prospective regions globally by way of Tencent’s network
and ecosystem partners.
The airline has released its individual WeChat Mini Plan, making it 1 of the pilot worldwide airlines to present this company on the WeChat platform that has more than 1 billion month-to-month energetic users..
Mini courses make it possible for models to interact with WeChat users by way of highly developed characteristics in just the WeChat ecosystem, devoid of the have to have for different Application downloads or interfaces. Etihad Airways released its WeChat public account in 2016, and the Mini Plan is envisioned to boost its outreach to Chinese audiences.
Kamark mentioned Tencent’s
“established technological capabilities” would support the airline “supercharge” its
innovation generate.
He additional that via
the partnership the airline aims to improve guest working experience, broaden consumer
choice and elevate its engagement with Chinese readers.
“The collaboration
with Tencent offers a large chance for Etihad, making it possible for us to interact with
our attendees on the greatest digital platform in China, talking to them in their
language and on their desired platform. This is in line with our technique of
delivering choice and customisation for our attendees based mostly on their desire.”
Poshu Yeung, vice president
of Tencent International Business Group believes that partnership is “a very
pragmatic cooperation roadmap that swiftly formulates revolutionary tactics,
supports the advancement of China’s outbound tourism and even further boosts our
footprint in the Middle East sector.”
Etihad has also released adaptable reserving problems to make it simpler for customers to cancel trips influenced by the virus. It will allow 1 complimentary day or place modify for all flights booked among 8 March and 7 April 2020.
• Highlighted picture credit: Etihad Airways