How do you measure your marketing attempts in a time of upheaval? It’s a very stark problem, and just one I’ve been inquiring myself a lot recently. As the head of strategic analytics for Google Marketing, I’ve been wrestling with how and what to measure due to the fact the COVID-19 pandemic upended, well, almost everything.
The pandemic has modified the individual and expert life of every person all around the world. Individuals studying this likely work in marketing. You may be studying from house or another distant area, juggling family commitments or house education, even though working with the reality that overall campaigns have been suspended or substantially altered.