Domestic travel will dominate Lunar New Year 2021, prepare early to capture demand: Sojern

LUNAR New Calendar year, typically a chaotic travel time period for some Asian marketplaces, will probably glimpse different future calendar year, with the pandemic seeking nowhere near to becoming triumph over. Domestic vacation will be the saving grace for the sector, as Sojern’s insights show.

Sojern’s
most up-to-date insights capture vital APAC marketplaces with the strongest Lunar New 12 months
seasonality  – Singapore, Taiwan,
Thailand, Malaysia and Hong Kong.

The summary
of insights:

1. Demand from customers is
predominantly for domestic stays, with the exception of Hong Kong, wherever much more
than 50% are hunting at international vacation.

2. Well known
dates are mostly amongst Feb 11 (Thurs) to Feb 14 (Sunshine). There is also a surge
noticed for the subsequent weekend.

3. At the very least
40% of travellers start out looking a thirty day period prior to Lunar New 12 months, but Thailand
and Malaysia are exceptions.

4. In Hong
Kong, a lot more than 10% of travellers are seeking to continue to be for at the very least four days.

Primarily based on
the latest insights, Sojern will make the next suggestions:

1. Start
your marketing campaign at minimum just one month prior to Lunar New Yr to effectively
capitalise on need. Upweight two months ahead of Lunar New 12 months for the last
drive

2. Contemplate
running two kinds of promotions/packages: just one for the most popular period of time (11
to 14 Feb), and the other to really encourage more time stays of far more than a few times to
fill up your rooms

3. Concentration on
domestic travellers, besides for Hong Kong.

For extra insights and knowledge, simply click here.

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