Find Puerto Rico has started rolling out a new marketing campaign, #GoForPuertoRico, to stimulate journey to the Island subsequent January’s seismic action. The new imaginative reminds travelers that Puerto Rico is open for tourism, focuses on the Island’s numerous offerings and communicates that by traveling, visitors are fueling community communities.
Puerto Rico had file-breaking figures in lodging income, airport arrivals and conferences, incentives, conferences and exhibitions (MICE) bookings for the 2019 calendar calendar year and expects to sustain the tourism momentum by means of 2020. From air obtain being at an all-time higher to enhancements in the lodging sector, tourism figures in 2019 surpassed the Island’s past higher. To take note: Lodging income achieved nearly $1 billion in the past calendar year. The island also obtained 5.2 million travelers throughout all airports all through the Island, which consist of visitors, diaspora and visiting mates and relatives.
The new marketing campaign builds on Find Puerto Rico’s brand marketing campaign “Have We Met Still?,” which re-introduced the island to the entire world in April 2019. The marketing campaign confirmed off “the quite a few facets that make Puerto Rico a distinctive and meaningful vacation spot,” such as the hospitality of the Puerto Rican folks, the delicacies, the festive spirit and abundant normal points of interest.
“Our vacation spot is prepared and proceeds to receive visitors not only in the San Juan area, but throughout all locations,” said Brad Dean, CEO of Find Puerto Rico, in an official launch. “A way folks can present their aid for the island is to journey to Puerto Rico for their holidays, function outings, conferences, conferences and activities.” He adds that flights are functioning generally to all airports, points of interest throughout the island are open and that all important motels are accepting guests.
Leah Chandler, CMO of Find Puerto Rico, said the marketing campaign has launched throughout electronic banners, social and pre-roll in crucial markets and in above-the-top TV—the initial due to the fact the DMO’s inception. “The overall impetus driving the growth of the marketing campaign is to remind folks that the best way to support Puerto Rico is to go.”
To view the “#GoForPuertoRico” imaginative on-line, visit YouTube.com/DiscoverPuertoRico.
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