D-EDGE introduces multi-digital media platform for hotels

D-EDGE has launched MediaGenius, which it described as “the first multi-digital media platform” and “the first platform of its kind in the market”, for hotels to drive direct bookings.

Announcing the new platform
in a media statement D-EDGE said a hotelier using MediaGenius can develop personalised
campaigns for each media in real-time from the intuitive and straightforward
interface.

All digital campaigns – metasearch,
adwords, retargeting, display and social – are available through a single
access, it added.

MediaGenius is also a reporting platform, and the user can check the return on investment for each campaign and the performance per keyword. It also offers a unique attribution system that enables each booking to be allocated to a specific channel, which optimises campaign costs.

“MediaGenius is a game-changer in terms of digital campaign management for hotels. In a context where hoteliers need to optimise their occupancy rate after tough months, well-targeted campaigns – especially in the domestic market or in a few well-identified markets – prove to offer excellent results,” said Jean-Louis Boss, chief digital officer of D-EDGE Hospitality Solutions.

He added that the company is offering hotels a free licence fee for the first three months “so that they can enjoy the benefits without having to bear the cost.” 

MediaGenius is fully integrated with D-EDGE CRS, and is also compatible with all CRS on the market.

Watch the MediaGenius video here.

Featured image credit: KevinAlexanderGeorge/Getty Images

Next Post

Sustainability and tech converge to put pressure on business trips and events

Thu Jun 3 , 2021
New concerns being questioned – “Can this meeting be completed practically?” “What is your regular carbon emission for each vacation day?” FROM corporate travellers placing their individual carbon aims to how corporates reclassify “essential business trips”, it is obvious that corporate travel and meetings are established to change as the […]