CMO insights on pandemic challenges

Be prepared to guide with consumer insights

Tax Working day in the U.S. just about every April was a certainty until COVID-19 hit. With tax year prolonged by means of July, the Intuit team necessary to adjust its whole approach. Suddenly, buyers were being searching for answers for a assortment of new economic issues — unemployment benefits, stimulus aid, and modest business loans. Responding to these new consumer needs, Intuit prioritized capabilities these kinds of as TurboTax Dwell, which connects people today with a licensed tax qualified to solution questions, and promoted the provider by means of YouTube. The company also released and promoted Intuit Support Assist, a software that distills all three hundred internet pages of the congressional CARES act, allowing for buyers to immediately recognize new benefits.

“We are on a journey to getting a extra platform-driven company. And as we make that transition, which only is extra vital in a COVID-19 environment, exactly where people today are in need to have of extra economic applications, extra economic aid — no matter whether they are a modest business owner, a mid-current market business owner, or a shopper — we have the means to provider a good deal of their needs.”

Lara Balazs, Chief Marketing Officer and Typical Supervisor, Strategic Partnerships, Intuit

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