Breaking Travel News interview: Juliet Njogu, owner, the Social House | Focus

The Social Home has been honoured with the title of Kenya’s Top Boutique Resort at the Earth Travel Awards.

Listed here Breaking Vacation News speaks to hotel proprietor, Juliet Njogu, to uncover out how it feels to have been recognised by voters from all-around the globe.

Breaking Vacation News: Obtaining claimed a top rated title at the World Travel Awards, how does it really feel to have received?

Juliet Njogu: Naturally we’re elated!

It’s an honour since it reaffirms that what we established out to deliver at the starting of 2019 – to produce a buzzy social, arts, music, culinary and new music hub in Nairobi – is conference with buyer delight.

BTN: How will the trophy assistance you to promote the Social Property as we go into 2022?

JN: Even though journey constraints on coming into Kenya are easing there is nonetheless some way to go to get again to pre-Covid-19 inbound stages.

Insert to this we’re the new young ones on the block and need to mature our international profile.

Remaining a winner in the Environment Journey Awards will be a significant profile-booster for us over and above Africa.

It will be utilised as aspect of our marketing attempts to connect with journey planners, online journey brokers, travel publications and journalists, and of training course the finish customer from all continents.

If likely friends see that we have gained a Planet Travel Award it will raise their self-confidence in earning a reserving, irrespective of whether or not that they have heard of our brand name.

BTN: What is it that caught the eye of voters what do you consider it is that separates the Social Residence from its rivals in Africa and the Indian Ocean?

JN: As an alternative of shaping the brand name about right away friends and generating ancillary companies generally for them, the Household was 1st and foremost developed for locals.

That’s why, for case in point, we have four meals and beverage shops in an 83-room hotel.

The cafe and bar capability were being not decided by the probably need from right away friends, but by locals.

In a feeling Nairobians have grow to be very a lot a element of the manufacturer: when company get there from overseas in its place of strolling into a further practical reception house, they immerse them selves in a slice of real Kenyan everyday living.

Our character also sets aside from many others by reflecting ‘modern Kenya’.

We have tried out to steer clear of the standard Africana themes, as an alternative aiming for a spirit embracing today’s additional adventurous, entrepreneurial, open up-minded Kenya.

This contains celebrating the pure joie de vivre of the locals.

We see small stage in getting their appeal, effervescence and playfulness and suffocating it with official attire, pink tape and a support model much more akin to 19th century Europe.

Our mantra is to discover men and women who in shape with our model spirit and then, to a significant extent, permit them go categorical on their own.

That is a a great deal more powerful way of connecting with a visitor as the relationship is human to human alternatively than business to visitor.

We by no means truly established out to be ‘better’, since that’s for company to determine.

But we did established out and continue to request to be unique in techniques that are suitable and compelling to our Lesser Noticed Adventurers (AKA our friends)!

Far more Information

Locate out extra about the Social Home on the formal web site.

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