Breaking Travel News interview: Flavia Santoro, president, ProColombia | Focus

Colombia has introduced a new model manifesto for the location: ‘Colombia, the most welcoming put on Earth.’

With the restart of worldwide travel on the horizon, the place aims to stimulate worldwide tourism expansion and ignite travellers’ wanderlust by spotlighting the warmth and kindness of its populace.

The new manifesto, which is led by ProColombia, is the consequence of intensive quantitative and qualitative research, which identifies the core essence of Colombia to be the warmth and kindness of its individuals.

Here Breaking Journey Information chats with Flavia Santoro, President of ProColombia, to find out additional.

Breaking Vacation News: Where by does tourism in Colombia stand in July 2021? Are the borders open to travellers? What necessities are presently in spot to gradual the unfold of Covid-19?

Flavia Santoro: International air connectivity in Colombia is open up.

These days the state is related to 22 nations with 21 airlines, which suggests that we have recovered 62 for each cent of the air frequencies we experienced in early 2020.

And for the duration of 2021, 28 new routes have been declared, flying from the United States, Canada, Mexico, Chile, Ecuador and Peru and 15 of these have currently commenced operations.

New pointers for the arrival of intercontinental travellers to our nation include things like the adhering to:

  • It is not mandatory to present a negative PCR examination prior to the flight.
  • Travellers need to fill out the Test-Mig variety at minimum one to 24 hrs just before the flight.
  • Travellers need to have on masks at all periods.
  • They should report indications involved with Covid-19: cough, shortness of breath, sore throat or tiredness and should not board if they have these indications.
  • International travellers are obliged to give authentic information about their health status, their new make contact with with suspected or verified instances of Covid-19, comply with the guidelines of the wellbeing authorities and give correct details about their telephone quantity and handle in Colombia. Foreign travellers ought to deliver a countrywide phone variety so they can be quickly contacted.

BTN: There is hope the scenario may well return to a thing like ordinary above the coming months as vaccines start off to impression on the virus. What are your ambitions, in conditions of customer numbers, for Colombia this 12 months?

FS: We are extremely optimistic about the long term of tourism in Colombia.

The nation had been experiencing steady, calendar year-on-12 months advancement in visitor quantities prior to the coronavirus pandemic, with the yearly amount of readers in the 2012-2018 time period rising at nearly double the regular earth charge.

Also, growth in between 2014 and 2019 rose 11.6 for each cent.

Normal global tourism growth in the Americas in between 2012 and 2019 was 4.4 for every cent, fewer than fifty percent of the 9.1 per cent Colombia observed.

We are sure that we will carry on improving upon on the very good numbers that we have previously been registering.

According to a the latest research by Despegar, a single of the most critical on the internet vacation companies on the continent, Colombia is just one of the international locations in the region with the biggest restoration of its tourism sector earlier mentioned nations around the world this kind of as Argentina, Brazil, Chile, Ecuador, Mexico, Peru and the United States.

There are also quite superior projections about the arrival of non-resident travellers to Colombia according to a review by FowardKeys, which reviews much more than 115 thousand air reservations created to our place, mainly from the United States, Chile, Spain, Argentina and France for vacation in April – September 2021.

BTN: The state has witnessed continued political unrest in latest months – is this impacting on reopening, or tourism marketing, plans?

FS: The world has confronted really hard times because of to the Covid-19 pandemic, and Colombia has not been an exception.

Having said that, our region is an illustration of how challenging times can be transformed in a optimistic way.

With a loaded and various background Colombia has been by means of periods of transition and progress, normally remaining resilient with a spirit of warmth and openness at its heart. We know we will rise yet again much better jointly from the present situation.

We will continue to make every effort to market the prompt restoration of our tourism field, we are working to adapt the sector to the new requirements of global and area travellers.

We strongly feel tourism is a strong and transformative tool for area communities with a huge effects on the development of the regions and we are on the lookout to leverage this.

Colombia has undergone a beneficial transformation in modern several years, and we have gained recognition as a should take a look at destination and important business ally for many marketplaces.

Folks who visit Colombia know that Colombians are incredibly friendly, welcoming, and warm!

There is no doubt that presently, Colombia is just one of the trendiest places.

We are happy to gained recognition at the Earth Journey Awards Latin The united states Gala Ceremony in 2020.

These identical awards nominated the place once again this calendar year in 22 groups highlighting our biodiversity and cultural prosperity.

We have also been thought of a successful instance of innovation and social transformation and as we continue to welcome website visitors and show them that Colombia is a modern-day and evolving region, we feel our name as a safe and sound, helpful and inclusive nation will only go on to strengthen.

BTN: As the market starts to reopen, ProColombia has launched a new, client-struggling with manifesto for the country. What can you explain to us about that?

FS: Indeed, I’m delighted to announce the destination’s new model manifesto is ‘Colombia, the most welcoming place on Earth.’

At a time when a warm welcome, a sort embrace and a feeling of true group has never ever been so significant, we really feel that our bold yet easy information encapsulates what world travellers are looking for.

To clarify, we conducted intensive quantitative and qualitative investigate with much more than 1,500 surveys and concentration groups with Colombians and foreigners to recognize what the core essence of Colombia is and in the end, the warmth and kindness of our people today lay at the heart of it.

When people today say you can choose a put by its men and women, I couldn’t concur far more and this is specifically why Colombia has picked to create its new manifesto narrative around the warmth and kindness for which our persons are regarded.

The intercontinental launch will be on Monday, July 19th and even though we respect that all those with wanderlust may possibly will need to wait a tiny extended ahead of dealing with the warmth of

Colombia 1st-hand, we invite travellers and vacation trade alike to expertise ‘the most welcoming area on Earth’ by means of our committed ‘Neighbourhood of Neighbourhoods’ webpage.

Made to seem like a map of Colombia with community communities, the interactive ‘map’ will enable website visitors learn each and every of the six Colombian locations, showcasing it as a melting pot of cultures, flavours, rhythms and colors all underpinned by a consistent, familiar and area welcome.

With reliable video clip information and neighborhood narratives, we hope the ‘Neighbourhood of Neighbourhoods’ webpage will act as an extension of Colombia’s local community, demonstrating its welcoming ethos and substantial presenting.

We like to say ‘whatever you are wanting for and whichever your requires, Colombia is a position in which you never have to knock, mainly because the doorway is always open’.

BTN: The new marketing campaign seeks to place the folks of Colombia as central to its giving. How is this distinct from how the place has been promoted in the previous?

FS: We highly worth the Colombia Place Brand it is an asset that has informed the globe about our superb nation for the previous ten a long time.

To start with, the message was “Colombia is Passion”.

It focused on showing the creativity, resourcefulness, expertise and passion that characterises Colombians.

It served to reawaken a feeling of countrywide belonging and many thanks to this basis, in 2012, we moved to “The Respond to is Colombia,” a concept concentrated on telling the planet that we have been the reply to all its requires.

With this information, we centered on applying details and info to show the vital development that Colombia experienced made in phrases of competitiveness.

With “The Respond to is Colombia,” we made the decision to align the strategies to encourage ProColombia’s strains of perform: non-mining and non-power exports, foreign direct expense and international tourism.

ProColombia will integrate these campaigns into the new Manifesto even though retaining quite a few of the prior campaigns’ aspects and messages.

This manifesto has been produced to get again to the starting of it all, as the research carried out reveal that Colombians’ warmth is what we are identified for globally.

We are receiving back to people today, to what can make us unique.

BTN: How crucial is tourism to Colombia and how do you count on this to change over the coming decades?

FS: In the final ten years, tourism in Colombia has grow to be an significant supply of foreign exchange and employment for the nation.
President Duque has termed the sector “the new petroleum”.

In 2019, the tourism sector attained historic figures: 4.5 million non-resident people arrived in the state, an maximize of three for each cent as opposed with 2018 lodge occupancy was 57 per cent (the optimum in the past 15 a long time) and produced 6,751 million pounds, two for each cent additional than in 2018, which makes it the non-mining electrical power sector that created the most international currency that yr.

Previous 12 months was certainly a year of higher expectations for the sector.

However, the pandemic compelled Colombia to transform ideas and swiftly adapt to the new conditions.

So, we took isolation as an option to get ready a safe and sound reactivation of the tourism sector and at ProColombia we made a recovery system with 3 priorities: adapting to change, facilitating air connectivity and building self-confidence in the intercontinental traveller to visit Colombian locations.

For us sustainability is a lot more than an attribute, it is the coronary heart and the pillar of our tourism marketplace.

We are generating continuous development in this regard.

For instance, the ministry of trade, marketplace and tourism reformed the basic tourism legislation, putting sustainability as a fundamental axis.

It now formally recognises that the security of the environment and neighborhood communities is vital for the recovery of the Colombian tourism marketplace following the pandemic.

In addition, we are the second most biodiverse place in the entire world ornithologically, we arrive prime with more than 1,900 species of birds, we also arrive top for our orchids and a short while ago for butterflies also, as declared by the Purely natural Heritage Museum of London’s research.

Also, we are second area for amphibians, 3rd for plants and reptiles and fourth for mammals.

This suggests fantastic obligation that we embrace with total commitment.

Much more Data

ProColombia is a federal government entity responsible for selling intercontinental tourism and overseas immediate investment decision in Colombia, non-mining vitality exports and the region model.

As a result of its national and worldwide network of workplaces, it features Colombian providers guidance and thorough suggestions by way of companies or devices targeted on encouraging the structure and execution of their global procedures, as effectively as facilitating the technology and improvement of business opportunities.

Visuals: ProColombia

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