Bermuda Tourism Authority Names New Chief Sales and Marketing Officer

The Bermuda Tourism Authority (BTA) has declared Douglas Trueblood as the organization’s next chief product sales and marketing officer, filling a key write-up remaining vacant November 30, 2020. Trueblood, a veteran marketing chief with numerous worldwide working experience in high-profile hospitality manufacturers, is slated to start his obligations with the organization February 1, 2021.

Trueblood will manage all elements of the BTA’s gross sales, marketing and communications to journey shoppers, guided by the “Bermuda Nationwide Tourism Program.” He replaces Victoria Isley, the BTA’s to start with chief profits and marketing officer. Isley is now the chief government officer of Investigate Asheville in Asheville, North Carolina. Trueblood will report to Glenn Jones, interim main govt officer of the BTA.

“Douglas has the exact international experience, skillset and electrical power needed to lead our revenue and marketing initiatives,” mentioned BTA chairman Wayne Caines in a push announcement. “Bermuda’s pandemic administration and the BTA’s strategy-setting up have the island’s tourism product or service properly-positioned for recovery as the planet prepares to return to travel.” 

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Trueblood joins the BTA just after serving in a senior leadership purpose at the Nassau Paradise Island Marketing Board, the place he managed up to a $20 million annual spending plan. All through his tenure in the Bahamas, he formulated productive marketing methods and led a team of 13, which drove profits and promoted the vacation spot. 

Prior to his most recent part in the Caribbean, Trueblood labored for destinations, resorts and topic parks in the United States, Singapore, Japan, Dubai and Poland. Meantime, in the media arena, he has wide knowledge offering strategic marketing initiatives for primary publications, including Billboard Magazine, The Hollywood Reporter and a person of America’s biggest metropolitan U.S. newspapers, the Los Angeles Situations. 

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