Azamara Sold to Private Equity Firm

Large information in the cruise sector: Azamara has entered into a definitive settlement to come to be component of Sycamore Associates, a non-public fairness organization. In an announcement from Carol Cabezas, main running officer of Azamara, she says the transfer will perform an critical part in driving the brand forward and increasing its “Destination Immersion” experiences.

Sycamore Companions, according to the announcement, “is the ideal companion for the Azamara brand name.” It has an extensive report of investing in and elevating brand names and, as a result of the partnership, the providers will speed up the expenditure in its fleet and activities.

“It is critical to realize Azamara’s price proposition and functions will stay dependable underneath the new management,” Cabezas claimed. “We are committed to sustaining the superior guest engagement and after-in-a-life span activities that make Azamara a distinctive and beloved upmarket cruise line.” With the new ownership, Azamara programs to “promptly” expand its portfolio of locations. 

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Look at the movie announcement by Cabezas beneath:

In a assertion delivered to Luxury Travel Advisor, Michelle Fee, CEO and founder of Cruise Planners, an American Specific Vacation Agent, stated, “We failed to see this coming, but just after a year like 2020, almost nothing surprises me, and travel models will want to make wise business conclusions in order to survive.”

On its return to company, Azamara claims well being and safety will be top-of-thoughts all through the transition interval and beyond. Azamara will undertake the exact same health and fitness and security protocols as the Royal Caribbean Team, created by the Healthier Sail Panel, which contains a renowned group of general public health professionals.

Azamara has paused cruising until finally April 30, 2021 currently, plans are to resume support on May well 1 with Azamara Quest’s 14-evening “Black Sea” sailing roundtrip and Azamara Journey’s 6-night “Amalfi & Adriatic Wonders” voyage.

“This is an thrilling time for the Azamara family members, and I will continue to keep you knowledgeable as this changeover carries on,” included Cabezas. “The transaction is topic to customary disorders and is predicted to shut in the initial quarter of 2021. We continue being a whole member of the Royal Caribbean Group until that time.”

Until the transaction is formally accomplished, “it is business as standard,” indicating, if you have booked a voyage with Azamara, it continues to be unchanged. If you have inquiries about recent journey solutions or any current reservations, Azamara says to contact its buyer care centre.

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