Willard Desalvatore

Utilizing community feedback – Think with Google

0:01

[Alisha Marie]
Perfect, we are recording.

0:11

[Gail Tifford]
Okay.

0:16

[Alisha Marie]
Hey, my name is Alisha Marie. I am a

0:19

[Alisha Marie]
professional

0:21

[Alisha Marie]
Youtuber, influencer, content creator.

0:22

[Gail Tifford]
Hi everybody. I’m Gail Tifford, the Chief

0:24

[Gail Tifford]
Brand

0:25

[Gail Tifford]
Officer at WW, formerly Weight Watchers,

0:28

[Gail Tifford & Alisha Marie]
I’m so excited to be here. I’m so honored

0:29

[Alisha Marie]
that I’m

0:32

[Alisha Marie & Gail Tifford]
able to be here with Gail. She said it

0:33

[Gail Tifford]
great. Should I just go in?

0:42

[Alisha Marie]
Thank you so much for being here. I’m

0:44

[Alisha Marie]
curious what you think about the term

0:46

[Alisha Marie]
health and wellness?

0:47

[Alisha Marie]
It sounds so broad and it means

0:48

[Alisha Marie]
something completely different to

0:50

[Alisha Marie]
everyone. What does it

0:53

[Alisha Marie & Gail Tifford]
necessarily mean to you? For me, what

0:55

[Gail Tifford]
wellness means is really my

0:57

[Gail Tifford]
mind, body, and soul kind of all working

0:58

[Gail Tifford]
together. We’ve banned the words ‘before’

1:01

Gail Tifford]
and ‘after’

1:03

[Gail Tifford]
because we feel like it’s kind of dirty. So

1:06

[Gail Tifford]
we talk about it as ‘now’ and ‘then.’

1:10

[Alisha Marie]
For a fitness and health brand to say,

1:12

[Alisha Marie]
“Hey, you’re beautiful no matter what size

1:14

[Alisha Marie]
you are,” no one’s doing that. I love this

1:16

[Alisha Marie]
wave of body positivity,

1:18

[Alisha Marie]
of people showing that, and showing

1:19

[Alisha Marie]
stretch marks, and showing real before

1:20

[Alisha Marie]
and afters, where

1:22

[Alisha Marie]
you have your leggings and you pose

1:23

[Alisha Marie]
like a fitness pose, but then you put

1:26

[Alisha Marie]
them down and show that. I think

1:27

[Alisha Marie]
that’s what people are missing in the

1:28

[Alisha Marie]
health and fitness

1:30

[Alisha Marie]
industry, and I love that you guys are

1:31

[Alisha Marie]
really tapping into that when not a lot

1:33

[Alisha Marie]
of other people

1:35

[Alisha Marie]
are. To see a brand doing it because they

1:36

[Alisha Marie]
actually believe, that I think speaks

1:38

[Alisha Marie]
volumes.

1:40

[Gail Tifford]
We’re really focused on, as we talk to

1:42

[Gail Tifford]
new audiences,

1:43

[Gail Tifford]
really coming right out to bust those

1:45

[Gail Tifford]
myths head on.

1:47

[Gail Tifford]
When I look at your community, they’re

1:49

[Gail Tifford]
rallying around you, but they’re also

1:51

[Gail Tifford]
rallying around

1:52

[Gail Tifford]
your point of view around health and

1:53

[Gail Tifford]
wellness.

1:55

[Alisha Marie]
I think honestly trust is the biggest

1:56

[Alisha Marie]
thing. I think getting, like you said, a

1:57

[Alisha Marie]
more diverse audience, you know, people

1:59