Atlas Ocean Voyages Launches “Max Shore,” In-Depth Sea/Land Journeys

Earning waves a full calendar year prior to its initial vessel can take to drinking water, Atlas Ocean Voyages, a new small-ship, luxe-adventure cruise brand, introduced “Max Shore Monday. These land/sea prolonged regional journeys “sandwich” a 3- to 6-day overland tour between two select back-to-back cruises.

The “Max Shore” overland adventure will be complimentary for company scheduling the two voyages. The 16-day “Black Sea in Entire” Max Shore itinerary, departs July 28, 2021, when a 24-evening “Detailed Anatolia & The Holy Land Max Shore departs August thirteen, 2021.

Diving Deeper

“Essentially, we’ve merged two unforgettable, journey experiences—a luxury cruise and a fascinating land tour—into 1 with no compromising either,” claims Alberto Aliberti, president, Atlas Ocean Voyages. “Normally, tour extensions are at an extra value but ‘Max Shore’ consists of the prolonged, overland adventure for company with no acquiring to increase their journey time.”

Voyages are on the new 196-passenger World Navigator, now less than construction—along with two sister ships, World Explorer and World Voyager at Portugal’s West Sea Viana shipyard. 

Speaking to Travel Agent, Aliberti phone calls the new giving a “vacation inside a vacation” option plus, chats about his line’s method to advisors through 2020 and how it will differentiate itself in what’s turning into a extra crowded small-ship expedition/adventure sector.  

Max Shore Debuts

Aliberti says that his new line begun out wanting at paying out extra time overnighting in destinations, so individuals could immerse themselves in the area historical past, society and lifestyle. That is taking place with overnights in such cities as Istanbul, Turkey and Sochi in Russia. But this focus progressed into bundling two cruises with an overland between the voyages that used the same pre- or publish-cruise evenings, which individuals would usually e book (largely city stays), into one thing extra far-flung in which “we can immerse even further,” he emphasizes.

He also claims “Max Shore” will also take vacationers to inland destinations and to see landmarks they probably wouldn’t expertise on other strains headed to the same location. On some evenings, company will stay in an upscale city lodge on other evenings, they’re going to be at a area, rustic inn or just take a glamping adventure. 

For the duration of time expended on the multi-evening overland expertise in the Holy Land, the ship usually would ordinarily be in a number of Israeli ports. So, guests would go off the ship, just take a fifty percent-day or full-day tour then arrive back onboard, and do it all in excess of again—shuffling back and forth from ship to shore a number of days in a row.

“Now, we’re equipped to just take them out and basically just have a land vacation that’s integrated as element of the back-to-back” cruise acquire,” Aliberti claims. “Max Shore” overland adventures will be all-inclusive—covering ground transportation, lodges, foods, drinks and tours.

When the overland tour will be complimentary and integrated for people scheduling the back-to-back cruises, it will not be out there for people only having 1 voyage. In its place, pre- and publish-cruise options will be offered. 

Two Options for Now

Originally, Atlas will supply two “Max Shore” ordeals with others on the horizon. When the voyages and some kind of the land outings ended up previously introduced, this is the initial they’ve been coupled and sold less than the “Max Shore” umbrella. So, it’s now a extra formalized application for the line’s most in-depth, land/sea adventures. 

The 16-day “Black Sea in Full” Max Shore application will depart July 28, 2021 from Athens (Piraeus), Greece. On the cruise part, company will go to Ukraine, Romania, Bulgaria, Turkey, Georgia and Russia. It consists of a two-evening overland adventure from Odessa to Kiev and Pripyat, internet site of the Chernobyl nuclear disaster in 1986.

Aliberti points out that this land journey is a very good indication of the type of unusual land trip the line seeks to create for company. He reported that 1 evening will be spent in a high quality Kiev lodge, but the other evening will be a extra rustic inn expertise in Pripyat, located in the Chernobyl Exclusion Zone.

Alberto Aliberti, president, Atlas Ocean Voyages, at the Chernobyl Exclusion Zone in 2019.

The location around the electric power plant, at which a nuclear reactor endured a catastrophic failure in 1986, is now designated protected for readers, according to Atlas. “I was there final calendar year, and it’s so weird,” claims Aliberti. “It’s a surreal expertise, but I was not worried to go out there.”

On this “Black Sea in Entire” application, company also will transit the Dardanelles and Bosporus straits and right away at Sochi, Russia, as very well as go ashore on port phone calls at Ephesus (Kusadasi), Turkey Nessebar, Bulgaria Bucharest (Constanta), Romania Novorossiysk, Russia Batumi, Georgia and Sinop and Amasra, Turkey. The “Max Shore” land-sea adventure concludes with an right away in Istanbul.

The second “Max Shore” giving is a 24-evening “Comprehensive Anatolia & The Holy Land” land-sea journey on August thirteen, 2021. This adventure encompasses destinations in Europe, Asia, and the Center East and begins with an right away in Istanbul.  

World Navigator will circumnavigate the Levantine Sea to Athens (Piraeus), contacting at Troy (Kepez), Bozcaada, Dikili, Esphesus (Kusadasi), Bodrum, Marmaris, Fethieye, Kekova Island and Demre, for a place-intense search at many ports in Turkey, alongside with Patmos and Heraklion (Crete), Greece Limassol, Cyprus and Cairo (Port Stated) and Alexandria, Egypt.

At Ashdod, Israel, company will head out on a 5-evening “Max Shore” caravan journey by way of Israel and Jordan. They’ll investigate the UNESCO World Heritage Web-site of Petra, Jordan, then head off-road with a area bedouin team for desert glamping less than the stars. They’ll also investigate historical past and society in Jerusalem, Tel Aviv, Jaffa, Masada and Madaba, Israel, on a guided expedition. 

Aliberti thinks the “Max Shore” method is the suitable type of method as “we’ve presently experienced teams in these cruises.” He claims the regions are to some degree distant, company will journey in relative ease and comfort “and it’s not one thing they’d see on a regular cruise.”

Whether or not upcoming outings are in India, other sections of Europe or Asia, the Caribbean or South The usa, for example, Aliberti sees these “Max Shore” offerings as “diving deep into a region”—well further than a pre- or publish-cruise city stay in 1 port place. He claims 1 forthcoming “Max Shore” alternative will involve a repositioning voyage but isn’t really yet prepared to provide extra specifics. 

Supporting the Trade 

From a journey trade standpoint, “the great thing about ‘Max Shore’ [offerings] is that they are sold as 1 commissionable package deal with almost everything integrated,” says Brandon Townsley, Atlas Ocean Voyages’ vice president of gross sales and trade partnerships. “We’ve seamlessly wrapped cruise, land adventures, cultural immersions and transportation in 1 complete package deal for journey advisors to sell. It’s a great value.”

Additionally, Townsley stresses that journey advisors who e book their consumers on 2021 “Max Shore” adventures will receive a $five hundred or $750 American Convey gift card now, plus 15 p.c commission at time of sailing. Billed as “Get Paid Now,” this application benefits journey advisors up entrance through what’s proving to be a rough summer time gross sales-wise for most agency staff.

Aliberti reviews that Atlas recently adjusted messaging for that gift card supply, as some advisors erroneously considered it was prepaid commission—but it’s not commission, just a scheduling bonus with the commission compensated as usual at the time the guest sails.   

World Navigator, Atlas Ocean Voyages

The gift card is $five hundred for each Veranda/Horizon/Adventure stateroom scheduling and $750 for each suite scheduling. “It’s coming at a time when individuals [shoppers] are hesitant to e book and yet advisors nevertheless have to have dollars movement,” Aliberti claims. “So, we wanted to be very positive they ended up taken treatment of now.” 

An Evolving Products

How is Atlas Ocean Voyages getting a sweet location inside an progressively crowded worldwide cruise marketplace—filled with new small ships and expedition/adventure players, as very well as strains progressively likely extra upscale with their merchandise?

It’s been an evolution the previous 6 to eight months. In 2019, Atlas begun out as an upscale product but not all inclusive. But, now, it’s using “All Inclusive All the Way” branding. The most important perk inside that is that all Atlas Ocean Voyages journeys consist of complimentary round-trip air journey from select U.S. and Canada gateways. In addition, fares also consist of prepaid gratuities, alcoholic and non-alcoholic drinks, Wi-Fi, a absolutely free shore excursion in select ports on each itinerary, espresso and tea services, butler services in suites and extra. 

Travel Agent asked how the fares shake out, based mostly on extra “provides” in them. Aliberti claims they’re in some cases “slightly less” or in some cases about the same as what what company would usually pay on a pure luxury line, but “from a merchandise standpoint, in most cases, we’re extra inclusive,” he claims, pointing to the absolutely free air on each voyage.

Size-wise, travellers will sail on a new, luxury expedition-style ship with just 98 suites and staterooms, all with an ocean see and most with a private balcony. 

Since journey advisors have not yet experienced the opportunity to sail on the new line, quite a few check with Aliberti to explain it. He tells them “simple luxury” and “simple magnificence,” not stuffy or staid. Yes, he claims, company will journey in style, chill out and be pampered, but they’re going to also have pleasurable. They can be expecting a socially engaging onboard aura, playfulness, a speedy-and-free style and heading ashore for little bit edgier adventures (than the norm).  

“We’re likely to present extra exercise and adventures ashore in contrast to other cruise strains, and such edgier prospects as human body browsing by way of canyons, having sensible cliff jumps into the ocean, all accomplished in a protected vogue but on a regular cruise,” claims Aliberti. You can find also a vineyard in Georgia for white drinking water rafting. 

Reservations Motion

With reservations reportedly on the rise, Aliberti claims advisors can be expecting new prompts when contacting the line’s Fort Lauderdale connect with heart. “We’re getting specialized phone calls,” he claims, so Atlas is adjusting people prompts to extra closely route phone calls to the suitable person.

In addition, nowadays, the line is keeping a reservations section choosing good at its Fort Lauderdale company headquarters. “We have to have so quite a few extra reservations agents,” claims Aliberti.

Shipyard Design Update

Starting up upcoming July, World Navigator will embark on its inaugural 2021 calendar year, sailing seven- to 24-evening itineraries in the Holy Land, Black and Mediterranean Seas in summer, followed by 9- to thirteen-evening itineraries in the Caribbean, South The usa and Antarctica in winter season 2021-22.

Provided the delays that quite a few shipyards have professional through the pandemic, Travel Agent asked Aliberti if he anticipates any delay for World Navigator’s delivery he claims that World Navigator’s design at Portugal’s West Sea Viana shipyard is on agenda for an on-time launch. 

Sister ships World Traveller, World Seeker, World Adventurer and World Discoverer will follow by way of calendar year-conclude 2023.

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