COVID-19 has modified existence as we know it — and as we do almost everything we can to preserve each and every other protected, our routines have fundamentally shifted. At Google, we’ve noticed companies about the world, which includes our possess, adapt to these new realities. The timeline of financial recovery remains fluid, but there are things you can do today to act with extra certainty.
The intention of this manual is to help you prioritize what to do following and just take action. That consists of techniques to use the most recent consumer and marketplace insights, how to assess the problem dealing with your business, and following steps to change your electronic marketing approaches to meet purchaser wants.
The nature of this crisis needs us to go further than business as typical. For marketers, it can be a possibility to check out new approaches, assume exterior of the box, and reinvent the way we hook up with audiences. And when we get through this, the innovative and compassionate methods we place in place have the probable to bring us nearer with our prospects and communities.