94 – Instagram Reels for Hotels

Be a part of host Ryan Embree and to start with-time Suite Spot guest Sammie Snapp, a social pro listed here at Journey Media Team, as they dive into the earth of Instagram reels. Master how resorts can leverage reels to develop their achieve and strengthen engagement, as perfectly as what variety of articles resorts must be publishing in order to stand out. Find actionable means to elevate your hotel’s social media method today!

Episode Transcript

Our podcast is created as an audio source. Transcripts are produced working with speech recognition software package and human enhancing and may well contain errors. Ahead of republishing offers, we question that you reference the audio.

Ryan Embree:
Welcome to Suite Location where by hoteliers check out-in and we examine-out what is trending in hotel marketing. I’m your host, Ryan Embree.

Ryan Embree:
Howdy everybody, and welcome to a different episode of the Suite Location. This is your host, Ryan Embree. Thank you all for listening and signing up for me these days, wherever you are listening to us from. Now, ordinarily on the Suite Place, we are speaking about all the exciting updates and enhancements that we have at Travel Media Group, but as social media authorities, we are also in the know when it comes to new updates and features that occur across digital marketing platforms. And that’s accurately what this episode is all about. We are conversing about Instagram reels right now. So with me these days to chat about this truly thrilling new feature from Instagram, I wanna welcome for the initially time, Sammie Snapp. Now, Sammie is a social pro on our social media crew. She’s a social media information analyst that is effective immediately with our accommodations, building content material and really supporting our motels properly operate their social media marketing campaign. So Sammie, without further ado, permit me welcome you to the Suite Spot.

Sammie Snapp:
Hello, I’m so energized to be in this article with you men today and I’m excited to dive into it.

Ryan Embree:
Yeah. And so once more, we’re talking about Instagram reels. Right before we get off and managing, for the reason that there’s a large amount to this update, let’s very first just reply the fundamental dilemma, suitable? What are Instagram reels?

Sammie Snapp:
So Instagram reels are a new attribute that has just been included to the system really not too long ago in just the previous calendar year or so. And it’s mainly a resource to benefit from up to 60 second online video information. Pretty, incredibly similar to the TikTok application that has blown up in the earlier, I guess, two many years considering the fact that 2019-2020.

Ryan Embree:
Yeah, I believe the stat on that, the remarkable stat that we listened to at the finish of 2021, was almost that, I imagine this is appropriate, where there were much more individuals hunting on TikTok or employing TikTok than they were being on Google. It surpassed Google as the most utilised web site, which is just certainly incredible to assume. So it’s no question that Instagram kind of arrived at in and developed this mainly because of the level of popularity that TikTok has above the many years.

Sammie Snapp:
Totally.

Ryan Embree:
Yeah. So what we’re listed here, certainly Suite Place is a resort, electronic marketing podcast, all about resorts, for inns. So let us speak about how Instagram reels in good shape inside of our market.

Sammie Snapp:
So reels have a ton of positive aspects. The biggest reward for the hotel field is gonna appear from the discover page and the examine webpage, if you wanna equate it to TikTok, it’s very very similar to the For You webpage. It is gonna present just any random person on Instagram, points that they might like, factors suggested to them. And for, for the resort industry, they are gonna demonstrate up on these examine webpages for persons that might not automatically be following them. So the largest matter for the hotel industry is that this is gonna carry in a lot extra engagement and a large amount a lot more sights. They could possibly not usually have gotten to their hotel page from outside of just their subsequent.

Ryan Embree:
Yeah, that is completely crucial. I, I never think we can anxiety that more than enough, right? Since right now we operate with accommodations to type of establish their subsequent, their social subsequent and anything that they put up on Instagram, on Facebook, on LinkedIn, and on Twitter, generally which is only going to achieve your immediate followers except they share it or interact and engage with that submit. But with an Instagram reel that very little 60 next, 30 to 60 second video that you were being chatting about, now, all of a unexpected it could slide on, not necessarily a stranger, but any person else’s feed and they could develop into fascinated and perhaps give you the possibility for a adhere to or a mention or anything like that, a remark. So this is a actually interesting opportunity for accommodations to genuinely expand their viewers. So we’re normally talking about with social media is what is our goal? What are our objectives, irrespective of whether it be for a publish or our approach in normal. So what ambitions or targets must hoteliers maintain in mind when they’re making reels for their house?

Sammie Snapp:
So the greatest aims, there is gonna be a pair that lodges are gonna wanna retain in thoughts. The most critical is likely to be, 1st and foremost, displaying off their residence and their attributes. So, you know, this is points like exhibiting the bedrooms, the pool, all of those sections of their property that make it exclusive. They are gonna wanna share strategies. Sharing guidelines is actually essential as nicely. This could be vacation ideas, recommendations for the property by itself. Authentically engaging with the consumers is gonna be one particular of the most crucial points in this article as nicely, since this is likely to generate that engagement like we talked about. The reliable engagement, it’s not just necessarily liking, but it’s liking and also commenting, like you claimed, sharing, like you said, furthering the dialogue. I feel that’s very critical for hoteliers as properly. And lastly, inspiring travel. So we’re coming to this period of time of time the place we’re in a relatively put up-COVID planet the place men and women are beginning to want to travel yet again and travel safely and securely. And we wanna encourage that travel and show them one thing that, that they appear at and say, Hey, I would like to go there. It’s that variety of emotion that I feel is seriously crucial.

Ryan Embree:
Yeah. And definitely when we’re talking about that algorithm that Instagram’s putting alongside one another to see what individuals are fascinated in and what they are gonna place on this Investigate web site, appropriate now at the forefront of a great deal of people’s intellect is acquiring back again out there and traveling once again and, and owning individuals holidays that they have not been capable to do for several several years. So creating material past just a static image, you believe about accommodations, how many relocating parts do we have in a lodge encounter, suitable? Even from walking into the doorway to the rooms, to the points of interest that are about us, our features, there is so considerably possibility. So what form of content material tips could you share with some of our lodge listeners that you would suggest putting up for reels?

Sammie Snapp:
There is a lot hoteliers can do for reels. And I imagine that is just one of the coolest points about reels and video clip information in standard, is that it is this kind of a creative issue. But some of the ideas that I have are user-generated content items coming from their company, you know, like nearly anything that a guest might share with you, they experienced an remarkable journey and they wanna present it off. Having authorization and consent to share that, which is such an effortless way to display appropriate off the bat, glimpse how awesome our residence is. Search how people today are loving it, all those variety of ideas, as well as you experienced form of touched on this, the scenic views of the place and individuals community points of interest, individuals items that make people today wanna travel there. So for us in Orlando, that could be Disney and topic parks, or most likely you’re at the beach front.

Sammie Snapp:
People today appreciate, appreciate heading to the beach front. Which is a huge vacation spot. Character, wildlife, all of people types of issues. So that’s a massive a person as nicely. Limited movies showcasing the residence characteristics as nicely. I know we talked about that a tiny little bit. A further large issue that that hoteliers can use for reels is reformatting articles. So say that a hotelier has a commercial or an old ad or anything on YouTube, a unique system. You can reformat that on reels extremely, pretty quickly and it’s type of like an quick way to get additional written content. And it looks awesome also. You add some textual content or some audio or audio and you have your content appropriate there. A pair more thoughts are at the rear of the scene films. Persons enjoy driving the scene video clips, acquiring like a style of the resort right before it is ready in the morning. Say for case in point, perhaps the breakfast unfold at 6:00 AM just before everyone’s come to claim all the biscuits and everything.

Sammie Snapp:
Minor points like that I assume go a lengthy way with reels. Operating with influencers is a further a person, that one’s a minor little bit, not automatically harder, but not as touched on. I imagine proper now, I imagine it is a thing hotelers are just now starting to dive into, but that sharing material goes a lengthy way as perfectly. And last of all, I think one tip is just sharing recommendations and how-tos. There’s so several men and women that enjoy having all those guidelines and it just, all those lifestyle hacks in basic, men and women wanna be capable to do matters and do matters quickly and come to feel secure about it. And I feel people recommendations will go a extensive way as properly on reels. I think hotelers can definitely utilize any sorts of ideas from examine-in to verify-out and will truly benefit their property.

Ryan Embree:
Yeah, certainly. I indicate, I hope if you are listening to this, you are creating some of those people down, because Sammie just fairly considerably gave you a, most likely a quarter’s worthy of of social written content there, but you are, you’re completely appropriate. You know, those lifetime hacks, the one that sticks out to me is one of those where by you get the clothes hanger from the hotel, you make guaranteed the curtains are, are completely closed so that minor bit of mild that often appears to be to be a dilemma does not come in. But that is how quickly a little something can go viral. And talking of heading viral, a different strategy for articles would perhaps just be seeking at what is trending suitable now, right? On TikTok or on reels, all those feel to have sort of a, relatively of a connection freeway for traits and, and things that are likely viral.

Ryan Embree:
So no matter if it be, you know, it does not essentially have to be any type of dances, but trends with, with new music or, you know, distinctive setups at the house that that can be very easily translatable to your lodge. This is all stuff that catches the eye. It catches focus. And with films, you’re just performing a superior position of executing that. One particular tip I would tell hoteliers on this contact to perhaps get a glimpse at, to see if video is having off is the upcoming time you’re on social media, scroll by way of your feed and commence to count how quite a few movies there are versus just static pictures or even just textual content, suitable? Probably a 10 years in the past that feed was comprehensive of text and now it is advanced into photograph. And now that evolution is shifting even further more into online video and tunes. So talking of films and music, these are all methods to get your resort to stand out on a customer’s feed. So let’s speak about how can hoteliers make their reels information distinctive and stand out to travelers.

Sammie Snapp:
All of these were being amazing tips, as you mentioned, particularly with the songs and every thing. That’s these viral trends, like you explained, are a massive part of that. Combining them with those pieces of their home, truly in the dilemma, you kind of nearly reply it on your own. It’s displaying off these special components of their home that I imagine are genuinely gonna make the house stand out. For case in point, we have a assets in Costa Rica and of course they’ve got the tropical jungle and these incredible animals and waterfalls, and we have reformatted some of their content material as very well that seems to be astounding on social platforms. And it’s something as straightforward as introducing some music to it. And in particular like you reported, those people trending tracks and it’s possible demonstrating the wander from the breakfast region down to the waterfall location, things like that, that make you wanna vacation and are particular to your hotel. And these issues that make you stand out in normal will make you stand out on social media as very well.

Ryan Embree:
Yeah, for each individual solitary hotelier on this get in touch with, they know what makes their lodge particular. Whether or not it is the individuals, whether or not it’s the sights, you never essentially have to be that vacation resort property in Costa Rica. It allows to be, definitely, for content suggestions, but lodges are looking for a voice. They are searching for a character and travelers wanna see that in your social media to distinguish by yourself from just one more home or a residence down the road. We’re viewing that in some cases a social character is becoming perhaps the variance involving a traveler picking a person location vs . one more. So this is particularly important. You know, we talk about uniqueness of posts, but we also seem at developments for written content strategies as properly. So what are some examples of how hoteliers are working with reels in their social method now?

Sammie Snapp:
So if you go onto various significant hotel brand names, you can variety of choose a peek at what they’re executing. And when you are on the lookout by means of their accounts, you can see all of these astounding suggestions that we have talked about that can seriously inspire creativeness. A person favorites, personally, is Marriott Bonvoy, and I imagine their user is @Marriot Bonvoy on Instagram. And if you go to their reels web site, it’s these beautiful, stunning movies of all more than the globe, just different components of their house. And it goes back to that plan of inspiring travel. And I believe a little something that they employ truly effectively is asking concerns on their films. So placing a very little bit of text and possibly including a dilemma in there also, to generate engagement and to pull up that engagement. And that has been one particular of my favorite accounts that would make me actually wanna journey as very well.

Ryan Embree:
Oh, I guess. Is there everything, Sammie, that hoteliers should really be preventing publishing working with reels?

Sammie Snapp:
I would say as considerably as preventing, it’s not so much as keeping away from other than adhering to, you know, local community guidelines on social media, but far more so about the length of your video clips. People today in general are likely to tune out after about 7 to 15 seconds. So it’s just about greater to have those shorter movies. It is attainable to have films up to 60 seconds now on, on reels, but people shorter movies will continue to keep their interest more time and will give you improved outcomes in the long run.

Ryan Embree:
Yeah, I think once again, if you’re a hotelier listening to this and you want to see how lengthy a traveler notice span is, specifically a more youthful one particular, think and glance at how immediately people today are now scrolling on their telephones, how a great deal time they’re giving a publish before swiping up. So you absolutely do not want to have a extended movie with a great deal of duplicate, requires to be really, form of shorter and to the position, but entertaining. So how can hotels manage a balanced social strategy with reels?

Sammie Snapp:
It actually does count on the scale of the assets and how much time and assets they can place into it. But my most significant suggestion in purchase to sustain a well balanced social media technique is to start out small, perhaps hoping out 1 online video for each 7 days, or perhaps even biweekly in the commencing. Just paying out a couple of minutes on a little something which is close by, a little something that they can do right from the office, introducing a pair hashtags and just looking at how it does from there. And each and every target sector and demographic and spot is gonna react to reels a little bit in different ways. So a person thing that could be funny to just one region may well not to a different area or one particular issue that could do genuinely very well in sure destinations might not in many others. So just sort of participating in about with it and observing what their audience likes and what does perfectly for them. And the most significant detail to do is to continue to keep up these procedures alongside with what you’re doing, but making use of these reformatted more mature material and making along with without having shedding that equilibrium and retaining an equal approach so you are not putting all of your eggs into a person basket all at as soon as.

Ryan Embree:
Yeah, absolutely. We do not want to only focus on this remarkable new function, reels. We basically wanna have pretty a harmony of those people styles of posts, but you’re correct. It is about getting imaginative and we have shared this a number of periods, irrespective of whether it’s myself or Jason, it is all about leveraging details, proper? Your company and tourists are gonna explain to you regardless of whether they like your content material or not primarily based on engagement. So it is about monitoring that to give you clues and a blueprint of what you’re carrying out correct, and what you occasionally will need to tweak. So I’m excited for this. This has form of been currently rolled out for fairly a whilst, but I’m fired up to see a lot more lodges get in the Instagram reels match. I’m guaranteed TikTok will be on the minds of a good deal of hoteliers, as well, about irrespective of whether I should really dive into generating that for my hotel, but with the chance of new eyes and new vacationers viewing your content material, this must be extremely, extremely interesting. And I know occasionally new is scary, but it ought to be thrilling for a ton of hoteliers listening to this now. So Sammie, as we wrap up, as we like to do always on the Suite Spot, any final thoughts on today’s episode?

Sammie Snapp:
I feel at the stop of the day, it is form of just what you explained, just obtaining exciting with it and actually just placing some creativeness from it, but not stressing out way too a lot about it. You know, just trying things and looking at if it will work. My most significant suggestion even though, is to just retain making an attempt and just stay innovative, have exciting. The algorithm these days, all in excess of social media, can be so tricky and you definitely do not know what is gonna acquire off or what individuals will take pleasure in, so truly my most significant idea is just really do not give up and just have fun with it.

Ryan Embree:
Yeah. Who is aware? We could have a single of the resorts listening to this go viral and blow up on social media thanks to some of your strategies, Sammie. So thank you so much for joining me on the Suite Location. We’ll certainly have to have you back on.

Sammie Snapp:
Absolutely. I’ll be on the lookout forward to it.

Ryan Embree:
Amazing. And for the hoteliers out there that are just overwhelmed, by not only just new characteristics, but new platforms nearly coming out. I indicate, a few several years in the past, TikTok wasn’t even on our wavelength. And now it’s one particular of the largest social media platforms out there. That is why hoteliers come to us and Sammie and the social media team listed here at Travel Media Team to enable them observe and occur up with a social method that will be helpful and get content material that’s advertising and marketing their lodge all the way from inspiration to conversion. So if you’re fascinated in understanding extra about Travel Media Group’s custom social options for hotels, which we just released social 2.. If you have been listening to this podcast, you have read about prior to, but we’re tremendous psyched about that aspect. Reach out to us, go to our web site, to travelmediagroup.com.

Ryan Embree:
E mail us, give us a call. We adore talking about this. Like I stated, we’ve bought departments focused to social media, reputation management and review response for motels. So that is it for me. I want to thank anyone for listening. Thanks, Sammie for coming on. And we’ll speak to you up coming time on the Suite Spot.

Ryan Embree:
To be a part of our loyalty system, be certain to subscribe and give us a five star rating on iTunes. Suite Spot is generated by Journey Media Team with deal with art by Bary Gordon. I’m your host, Ryan Embree and we hope you appreciated your continue to be.

 

Next Post

Founder Of The Black Travel Expo

Maurice Foley is the founder of The Black Travel Expo. The occasion took location in Atlanta at the Marquis Marriot Lodge on June 3-4, 2022. It had about 2000 friends in attendance for its premiere. It incorporated in excess of 20+ panelists and speakers, 25 workshops and events, and 75 […]