Inchydoney Island Lodge & Spa is perched in the idyllic Irish edition of paradise, West Cork, overlooking the encompassing Atlantic Ocean. Just 3km from Clonakilty, the 4 star assets was voted ‘Best Place to Keep in Munster’ and is steeped in rugged all-natural splendor. It’s an irresistible location for staycations, weddings and spa breaks.
Uncovered
We started our extensive doing work relationship with Inchydoney in 2011 and following a interval of time with yet another company, they returned to us in March of 2019.
Like any residence, one particular of the major challenges faced by Inchydoney is the competitive market itself. Upon their return to us, we reinstated our award-successful scheduling engine and recommenced entire marketing facility from our devoted group of authorities. With this winning formula supported by our collective aim to enhance direct bookings, we refined audience concentrating on and the digital marketing concept that was getting communicated. We knew that this, together with our award successful booking motor, would make for a a lot more seamless scheduling experience for likely company of Inchydoney Lodge & Spa.
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Clear up
As properly as streamlining their reserving course of action, we wished to be certain Inchydoney’s digital marketing concept inspired likely attendees to guide direct so we could help to enhance occupancy costs. Our digital marketing staff went to perform on perfecting the hotel’s Google Adverts action, tailoring campaigns to make certain the message was continuously reserve immediate. Along with this extra dependable e-book immediate messaging, we specified our audiences and supported our key message with appropriate seasonal features during the year.
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Results
Since Inchydoney returned to Net Affinity in March 2019, their immediate earnings has grown by a whopping 64%!
We’re excited to keep on innovatively operating with Inchydoney on their e book direct technique. This stunning assets has a continually shiny foreseeable future in advance.
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Here’s what the customer thinks
“We have been really happy with our changeover to Net Affinity. We experience we have a widespread goal of escalating direct bookings to the hotel. We pride ourselves on our motivation to our really faithful visitors and truly feel that this is also shared with Web Affinity, which is incredibly vital to us.
We have liked an increase in our immediate bookings as well as very optimistic effects to our digital marketing strategy which has been applied by Net Affinity – this has been pretty encouraging for us.
Overall, we are delighted to perform with Peter, Sarka and the wider Internet Affinity Staff. We really feel our values and commitments are extremely significantly aligned and this provides us terrific self esteem that Web Affinity is an extension of our inhouse staff.”
Ruth McCarthy – Director of Revenue & Marketing at Inchydoney Island Lodge & Spa.
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