How to rethink digital streaming trends

Michael Kassan is the founder, chairman and chief govt officer of MediaLink, a strategic advisory organization that helps push development for businesses in media, advertising, and technological innovation. Below he shares advice for online video advertisers who are navigating the streaming wars. It is a typical intimate comedy trope: Protagonist […]

Pandemic videos reveal consumer behavior trends

The “With Me” genre — the place viewers vicariously share in an exercise executed by a creator — has been significantly pertinent for lifestyle underneath lockdown. Audiences across the world have devoured it. Sights of “#WithMe” movies have grown by 600% since March fifteen.two One subgenre, “Get All set With […]