Covid-19 has changed the habits of travellers throughout the world, with well being and security as critical worries, foremost to variations in travel traits in the new usual. Such worries have impacted the travel intentions of Chinese shoppers who are demonstrating preferences for customised and In good shape tours when […]
Day: September 1, 2020
How to rethink digital streaming trends
Michael Kassan is the founder, chairman and chief govt officer of MediaLink, a strategic advisory organization that helps push development for businesses in media, advertising, and technological innovation. Below he shares advice for online video advertisers who are navigating the streaming wars. It is a typical intimate comedy trope: Protagonist […]
Guest Blog: Airlines, Brand Trust & Covid-19
In excess of the previous thirty day period, I have been evaluating the Covid-19 policies and company communications of sixty six airways. As somebody with a geeky love of both equally air vacation and electronic branding, I have been curious about how the airways are responding to the ongoing pandemic. […]
Pandemic videos reveal consumer behavior trends
The “With Me” genre — the place viewers vicariously share in an exercise executed by a creator — has been significantly pertinent for lifestyle underneath lockdown. Audiences across the world have devoured it. Sights of “#WithMe” movies have grown by 600% since March fifteen.two One subgenre, “Get All set With […]
4 ways to deliver better shopper experiences
Some brands may perhaps be challenged by the logistics of running an omnichannel business, but the very long-time period rewards will be well worth it. For case in point, adopting contactless payment techniques can offer faster checkouts. And managing a synchronous inventory allows retailers make certain that the stock on […]
Why consumer intent is better than video data
The assure of electronic advertising has been the potential to improved tailor advertisements to what people are actually intrigued in, but even in 2020, we hear a terrific deal of speak about reaching a millennial viewers or a Gen Z viewers. But take into account this: The Gen Z viewers […]