Marketing

Keeping the fantasy of travel alive: WiT Watch on destination marketing: Greece, Singapore, Germany

Just
for the reason that we can’t vacation now doesn’t mean we can’t continue to keep the fantasy of vacation
alive in our customers’ minds. Here’s a spherical-up of locations carrying out their
little bit to continue to keep dreaming alive.

Check out Greece: #greecefromhome

With the current coronavirus pandemic Greece is sending out a information to the environment: remain dwelling, but at the same time to remain in contact by technological innovation.

The Greek Tourism Ministry has released its new on the net system Greece From Property to advertise the country’s impression to folks all above the environment and invite them to go to – not by traveling bodily, but just about from the ease and comfort and protection of their homes.

This is
an initiative designed jointly by the Greek Tourism Ministry, the Greek National
Tourism Organisation (GNTO) and Marketing Greece.

In accordance to a report in Greek City Occasions, the Greece From Property campaign has three goals:

  • To assist folks from all above the environment remain in contact with the state and its society
  • For folks (long run travellers) to find locations and be influenced by the country’s beauties
  • For tourism industry experts to brush up on their electronic techniques

The report also quoted Greek Tourism Minister Harry Theohari as indicating the system was aspect of the government’s total strategic response to the Covid-19 pandemic. It is aspect of the country’s efforts to “to reinforce and control the impression of our state as a tourism vacation spot,” in addition to protecting community well being and restarting the economic climate.

The system targets both Greek and intercontinental travellers.

Singapore Tourism Board: ‘Try This At Property – Suggestions from Singapore

The Singapore Tourism Board has located a novel way to encourage and have interaction with associates, consumers and Singapore at large during the Covid-19 global pandemic.

The NTO has collaborated with artistic company TBWA Singapore to start a collection of films on social media – ‘Try This At Property: Suggestions From Singapore’ – to encourage you to learn a new artistic skill whilst checking out your enthusiasm from dwelling.

Amid the films: Cook, Tv set host and food author Sarah Huang Benjamin turning a pack of instant noodles into a mouth-watering local dish Peranakan brothers Raymond and Edmond Wong decorating reusable confront masks sneaker designer Mark & Sue-Anne (Mr & Mrs Sabotage) transforming the humble bed room slippers artist Tan Zi Xi (aka @messymsxi) takings up the upcycling problem with prevalent household items.

“We teamed up with our artistic company TBWA
to assist locals and overseas admirers continue to keep their spirits up. The thought was to examine
their enthusiasm and assist them learn new techniques from our dwelling-grown abilities – be
it cooking, crafting, and extra – in the ease and comfort of their personal homes. We hope
absolutely everyone enjoys a taste of Singapore,” claimed Lim Shoo Ling, brand director of
Singapore Tourism Board claims

Check out Peranakan-influenced creations with Raymond and Edmond Wong

Check