The “Onlife” vacation technological know-how revolution comes at Stazione Leopolda in Florence, Italy, on February 12 as BTO 2020 Journey Onlife with inauguration time at ten.30 am and runs by means of February thirteen, 2020. Focus will be on the news coming from China and the driving impact of food items and wine in the tourism sector.
On the BTO
phase, good place is reserved for Tuscany and Florence. Every little thing is prepared at
the Stazione Leopolda to welcome the 12th version of BTO – Obtain Tourism On the net –
the foremost function in Italy on the blend of on the net vacation and innovation.
12 and thirteen, there will be two times of meetings and workshops motivated this year by
the Onlife Manifesto of the European Commission which will guideline the plan
built to provide new interpretations in the tourism sector and over all to
get over the contrast concerning gentleman and technological know-how.
With one hundred eighty
speakers from eleven international locations and 90 functions alongside seventeen Toolboxes, BTO2020 will
be a serious journey concerning innovation and hospitality, divided into four thematic
itineraries: Hospitality, devoted to the impartial and chain resort
business Place, route built for places, from governance to
territorial marketing and Digital Tactic & Innovation, transversal
contents, supporting tourism professionals, consultants, internet agencies and Foods and Wine,
devoted to operators in the cafe, agri-food items, and hospitality sector.
BTO is a
brand owned by Toscana PromozioneTuristica and the Florence Chamber of Commerce.
The business is entrusted to Toscana Promozione Turistica, Promo
Firenze-Special Organization of the Florence Chamber of Commerce and Fondazione
Sistema Toscana. Some of the most essential gamers in the sector are amongst the
protagonists of BTO2020: from Google to Booking.com, from Hospitalitynet to
TripAdvisor, from OpenTable to Just Eat, from Apple Academy to Fareportal, just
to title a handful of. Also verified as reference models in the nationwide and
international market place are Very best Western Italy, Marriott, and Accor Hotel,
jointly with the Italian associations. There will be a potent existence of
excellence in education and analysis these types of as: IBM Italia Basis, Scuola
Superiore Sant’Anna in Pisa, Condition University of Milan, Luiss, Ciset, Iulm
University, University of Florence, Campus Lucca, Parthenope University, and University
The inauguration of this vacation technological know-how function will be followed by a #myTuscany panel at eleven am with huge gamers of the internet as protagonists who will tell how international tourism imagines, publications, visits, and tells Tuscany, while the actors involved in the location will explain the on the net engagement tactics.
involves Stefano Ciuoffo, Councilor for Tourism of the Tuscany Region
Francesco Palumbo (Tuscany Tourism Promotion) Paolo Chiappini (Fondazione
Sistema Toscana) Albino Caporale (Tuscany Region) and Enrico Plateo (We
Through the two-working day
function, the spotlight will also focus on Florence and the new issues that
await the cities of artwork from the topic of running substantial vacationer flows. The
most progressive tools built to provide an sufficient reception to people and
make them knowledgeable of the territory in which they are being, will also be
offered, as very well as by means of the proposal of different activities, which
occurs in the scenario of FeelFlorence, the new vacationer app of the Municipality of
Florence that encourages a extra sustainable way to divide the Tuscan funds.
still a protagonist thanks to the aperitif curated by Vetrina Toscana in the
Tuscany Region and the Unioncamere undertaking that for twenty years has been advertising and marketing
dining places and outlets telling typicality and identity by means of functions,
storytelling, and electronic storytelling. This topic is scheduled for six pm on the
to start with working day of BTO2020.
Also on the
topic of food items excellence will be the tasting of typical regional wines offered by
the Sicily area. Between the most awaited functions of working day one particular at BTO is the Intelligent
Chinacon panel with three Chinese high tech giants: Huawei Ctrip (the premier
system Asian reservations) and eWeChat (the Chinese social network that also
enables spending by registering a lender account) and dealing with the most
progressive tactics for on the net tourism advertising on the Chinese market place.
Bonaccorsi (Undersecretary of MIBACT), Francesco Palumbo (Tuscany Tourism
Promotion), Stefano Ciuoffo (Tuscany Region), Vincenzo Strangis (Huawei), Coley
Dale (Ctrip Team), Enrico Plateo (WeChat) are all on the panel.
In the BTO2020 plan, a substantial place will be devoted to the topic of sustainability applied to vacation technological know-how with a focus on electronic administration tools, on which the most essential models are individually engaging. For case in point, BWH Hotel Team – with its Environment Hotels models Very best Western Confident Hotel – will illustrate the Keep for the Earth, Keep Plastic Significantly less initiatives while Accor will speak about Earth 21, a undertaking with which it sensitizes its friends toward a remain encounter that is generally sustainable.