People around the world have felt the impact of the COVID-19 crisis,
and over the past few weeks
we’ve grieved together as the Black community has endured more senseless acts of violence.
At Google, we stand against racial injustice.
We believe that equality is a basic human right,
and that everyone should be heated treated equally, regardless of background or race.
We’re working to listen to your perspectives, and we’re learning from businesses large and small.
We’re committed to helping you in your recovery.
And more than ever, we’re now investing in organizations and nonprofits fighting racial injustice around the world.
The past few months have been incredibly challenging, and we still have a long road ahead of us.
We want to express our thanks to all of you as partners,
whether brands or agencies—thank you for being a part of our community.
We’re here to help as we all plan for a better future together.
My name is Jerry and I lead product development for Google’s ad products.
I’ve learned a lot from meeting with customers and partners around the world,
virtually of course,
to hear about how COVID has impacted their businesses.
It’s clear that there are things that we can do to help, and we want to help,
and so the focus of my role and my team’s role has really shifted since the break of COVID-19,
to identify new product ideas and best practices
to help our customers get back on their feet.
In this episode, Jerry Dischler talks to me about
the recent changes we made to Google Ads in response to COVID-19.
As it comes to the business, Jerry, can you let us know about what you see
about businesses coping with COVID?
If you take a look from the consumer perspective, interests are shifting.
One beauty brand is now focusing on skin care rather than makeup,
which was historically their most popular category.
Or, real estate companies are now offering extensive virtual tours
because they can’t bring people directly into homes.
Now, a lot of businesses particularly in the retail sector are finding that online is not an optional side business,
but an important focal point for their business.
And at times like these, those with strong online presences are doing really well
relative to the competition.
And how have you and your team have been thinking about responding to COVID?
What we did was we identified three high-level principles for the product roadmap
in terms of how to respond.
The first is to build for what customers need right now.
So we took a look at our product roadmap and said,
“How can we make resources available in order to respond during a time of crisis?”
We wanted to make an