Day: June 22, 2020

The Update: Digital Advertising Industry

0:05

People around the world have felt the impact of the COVID-19 crisis,

0:07

and over the past few weeks

0:12

we’ve grieved together as the Black community has endured more senseless acts of violence.

0:15

At Google, we stand against racial injustice.

0:18

We believe that equality is a basic human right,

0:22

and that everyone should be heated treated equally, regardless of background or race.

0:28

We’re working to listen to your perspectives, and we’re learning from businesses large and small.

0:32

We’re committed to helping you in your recovery.

0:38

And more than ever, we’re now investing in organizations and nonprofits fighting racial injustice around the world.

0:45

The past few months have been incredibly challenging, and we still have a long road ahead of us.

0:48

We want to express our thanks to all of you as partners,

0:52

whether brands or agencies—thank you for being a part of our community.

1:03

We’re here to help as we all plan for a better future together.

1:10

My name is Jerry and I lead product development for Google’s ad products.

1:15

I’ve learned a lot from meeting with customers and partners around the world,

1:17

virtually of course,

1:20

to hear about how COVID has impacted their businesses.

1:24

It’s clear that there are things that we can do to help, and we want to help,

1:32

and so the focus of my role and my team’s role has really shifted since the break of COVID-19,

1:35

to identify new product ideas and best practices

1:39

to help our customers get back on their feet.

1:42

In this episode, Jerry Dischler talks to me about

1:47

the recent changes we made to Google Ads in response to COVID-19.

1:51

As it comes to the business, Jerry, can you let us know about what you see

1:56

about businesses coping with COVID?

2:00

If you take a look from the consumer perspective, interests are shifting.

2:04

One beauty brand is now focusing on skin care rather than makeup,

2:07

which was historically their most popular category.

2:11

Or, real estate companies are now offering extensive virtual tours

2:17

because they can’t bring people directly into homes.

2:25

Now, a lot of businesses particularly in the retail sector are finding that online is not an optional side business,

2:28

but an important focal point for their business.

2:33

And at times like these, those with strong online presences are doing really well

2:35

relative to the competition.

2:41

And how have you and your team have been thinking about responding to COVID?

2:44

What we did was we identified three high-level principles for the product roadmap

2:46

in terms of how to respond.

2:50

The first is to build for what customers need right now.

2:53

So we took a look at our product roadmap and said,

2:58

“How can we make resources available in order to respond during a time of crisis?”

3:01

We wanted to make an